2012-02-10
Lunch seminar on the art of influence and lobbying
In order to influence you need knowledge, facts, insights or new perspectives. And to get that you need intelligence operations. That is how Louise Ungerth summarized her many years of experience in managing systemic advocacy with Konsumentföreningen Stockholm as a platform.
One of the examples that Louise used to illustrate the association's work was the campaign "Do not throw your food." This took off in analyzing and documentation of the garbage from 72 households for several weeks. The association also conducted a survey on attitudes when it comes to throwing food. When the results were compiled they gave a newspaper the exclusive right to publish before other media got it as a press release. Then they proceeded to policy experts, partners and networks. Seminars were organized. Educational material for schools and food industry was made, and they also presented ideas for research.
- Resourcefulness is what counts on a campaign to be successful, said Louise.