PhD courses

Marketing classics

This course will provide an overview of academic classical marketing perspectives. After the course the students should be able to:

• present epistemological development in the marketing subject
• explain the grounds for their own perspectives in marketing research and 
• demonstrate the ability to discuss interdependencies between practical marketing and the development of theories in marketing

Marketing classics - course presentation (draft)

Contact: Cecilia Mark-Herbert

Quantitative methods in marketing research

The course will provide a hands-on overview and experience of marketing research tools and methodologies. After the course the students should be able to:

• Prepare experimental design for conjoint and discrete Choice Analysis including Best-Worst scaling using SAS, or equivalent software.
• Explain methods to assess and compare alternative designs, balance, orthogonality and design efficiency.
• At a principle level use modeling and model estimation procedures, including latent class and hierarchical Bayesian methods to estimate choice data. To use, or build, simple market simulators as well as interpreting results and recent developments.
• Use modeling and model estimation procedures within structural equation modeling for path analysis, etc.
• Use methods and tools of effective segmentation as well as interpreting results 
• Use as well as explain best-in-class research techniques associated with new product development

Quantitive methods in marketing research - course description

Contact: Carl Johan Lagerkvist

The Empirics of Economic Organizations & Transaction Costs

with Scott E. Masten

August 27-Sept 1, 2012 Department of Economics, SLU, Sweden

Course coordinator: Kostas Karantininis
Administrator:  Chelsey Jo Huisman

The course is part of the NOVA university network.

NOVA PHD Flyer

Seminar course in Economics and Business Studies

The purpose of the course is to introduce the PhD students to current research at the Department of Economics and to create opportunities for them to present their own research and act as active participants at scientific seminars.

Seminar course in Economics and Business Studies - syllabus

Contact: Helena Hansson

Dissertations in entrepreneurship

The course will provide:

• Increased understanding for different theoretical frames of reference.
• Increased understanding for current research topics.
• Increased understanding for implications of methodological choices in the development of our understanding of entrepreneurship.

Dissertations in entrepreneurship - draft description

Contact: Johan Gaddefors

Rural entrepreneurship

This course is based on the study of current research, and aims to develop participants understanding of the entrepreneurial process, including opportunity formation/recognition, acquisition of resources, network development, and the development of a sustainable venture in rural settings.

The course is organized by the Department of Urban and Rural Development.

Contact: Elinor Carlbrand.