Ashkan Pakseresht works as a research assistant in economic department. He is Master degree graduated from the Swedish University of Agricultural Sciences (SLU). 
Keywords: corporate responsibility, branding, consumer behavior, agribusiness

Research area

His specialization is in branding and corporate responsibility and most of his background is related to marketing management and market research fields. Currently, Ashkan works on the effects of corporate responsibility on brand equity and its link with consumer behavior.

Teaching

Ashkan has given some lectures on “Brand Equity and Corporate Responsibility” in Master level for “Environmental Risk Management and Accounting course”, at SLU and lecture on “Sustainability a Gateway in Business Studies” in NOVA ANNUAL SEMINAR 2011 Programme.

Selected publications

Mark-Herbert, C., Rotter J. & Pakseresht, A. (2011). Corporate Responsibility – creating shared values, in Hankyoreh Newspaper, Hankyoreh Economic Research Institute (HERI), South Korea, translated in Korean by Ha, Soojeong. (Working paper)

Mark-Herbert, C., Rotter J. & Pakseresht, A. (2010). A triple bottom line to ensure Corporate Responsibility, in In Timeless Cityland, edited by Berg, P. (forthcoming).