The power of visualisation in communicating research: bridging science and society

The process began with two researchers from the SASi-SPi team, providing the scientific foundation, a visual facilitator bringing the content to life, and our team focusing on how to make it resonate with the intended audience. The first version of the leaflet was guided by our expertise in engagement, ensuring that the key messages were accessible, relevant, and inviting for a broad spectrum of stakeholders. However, feedback from the researchers on the first visual version highlighted necessary refinements to maintain scientific accuracy while keeping the message clear and impactful.

The second iteration of the leaflet was the result of this dialogue—a balancing act between scientific precision (and creativity!), a compelling visual storytelling from our designer, and engagement strategies we brought in that ensured accessibility.

This experience demonstrated that effective science communication is not a two-way exchange between scientists and communicators, but rather a three-way collaboration where a third actor ensures that the message remains both scientifically sound and engaging for non-specialists.

Visualisation played a crucial role in this process. Abstract concepts about biodiversity and food systems were transformed into intuitive graphics, making the connections tangible and easier to grasp. Stakeholders who might have struggled with dense research findings could now quickly understand and relate to the core messages.

The power of visualisation also lies in its ability to show vulnerability; a drawing reminds us of a child's act, which helps make science feel less distant and detached from the “real” world. Likewise, images serve as a universal language that can break down language barriers. By setting a drawing and sharing the ideas it evokes, we create opportunities for dialogue and foster a shared understanding.

This experience underscores an important lesson: successful translation of scientific results requires more than just simplifying language, it demands a structured process where all actors contribute their expertise and imagination, while ensuring alignment between scientific integrity and public engagement. Through this collaborative model, we can bridge the gap between research and society, making knowledge more inclusive, impactful, and actionable.