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Micaela M. Kulesz

Published: 22 March 2017
Micaela Maria Kulesz
My research is within the fields of decision making, experimental economics, and social evolution. Lately, I am particularly interested in how the meaning attached to labels (e.g. GMO) affects consumers' purchasing decisions: "The Market of Meaning".


I am a researcher in the "Decision Making and Managerial Behavior" group at the Department of Economics. My background is in economics, economics and more economics (bachelors, masters and PhD), and my expertise lies within the study of individuals’ choices.

Until 2009 I was employed within the academic and the private sector, working with the statistics (descriptive and predictive) needed to write economic reports and to apply for tenders. Previous employments in the private sector include working as a business analyst, and as a senior research analyst. I have also been employed as a freelance research assistant for various international organizations.

Since 2009 I have been working in research projects within the field of behavioral and experimental economics, and supervising PhD students regarding their quantitative data collection methods, mainly experiments and questionnaires, and their data analyses (econometrics and some areas of statistics). 


Quantitative Finance - Theory and Applications (FÖ0271)


I presently work on the "MISTRA Biotech" project, a research programme in agricultural biotechnology. Within this project I study consumers' understanding of GMO, and its impact on the food market industry. 

The programme is funded by the Swedish Foundation for Strategic Environmental Research (Mistra) and the Swedish University of Agricultural Sciences (SLU). Its focus is on the use of modern biotechnology to achieve a more environmentally, socially, and economically sustainable agriculture in Sweden. 

Selected publications

Time preferences and natural resource extraction behaviour: an experimental study from artisinal fisheries in Zanzibar. 2016. PloS One. 11: e0168898 (with Javaid A, Schlueter A, Ghosh A, and Narriman NJ).

Nutritional impact of child-directed TV food advertising regulation: are we rearranging the deck chairs on the Titanic? 2016. Journal of the Association of Consumer Research. 1: 422-444 (with Silva A and Higgins LM).

Health promotion messages. The role of social presence for food choices. 2015. Appetite. 87: 336-343 (with Bittner J).

Dynamic repeated random dictatorship and gender discrimination. 2015. Journal of Behavioral and Experimental Economics. 55: 81-90 (with Dittrich DAV and Buechner S) .

It's not you, it's me: an experimental study of employers' wage setting behaviour. Economics Bulletin. 2014. 34: 2128-2137 (with Dittrich DAV) .

An experiment on intergenerational interactions using a centipede game. MPRA Paper. 2014. (with Dittrich DAV). 

Researcher at the Department of Economics; Decision-making and Managerial Behavior
Telephone: 018-672713
Postal address:
Institutionen för ekonomi, Box 7013
75007 Uppsala
Visiting address: Ulls hus, Ulls väg 27, 756 51 Ultuna, Uppsala