Study trip Slow Adventure
Last changed: 05 September 2024
During a project study visit to the West Highlands, Scotland, specifically the Ardtornish Estate, sustainable travel was explored through the concept of Slow Adventure, which aims to integrate tourism with local ecosystems and communities in a slow, contemplative and meaningful way, sharing many principles with regenerative tourism.
Key challenges to sustainability included the remoteness and poorly connected transport schedules, necessitating advance planning and car rentals for visitors. Slow Adventure targets experienced tourists willing to make some of the travel arrangements independently, though this somewhat contradicts the idea of packaged tours. The business model, evolving from an Interreg project to a cooperative, and eventually to a for-profit business, encountered hurdles like securing travel insurance and balancing sustainability with logistical constraints. Intended benefits of the slow adventure model include aligning with local values, relying on local produce, extending tourist seasons, supporting local sustainability projects and contributing to the local economy. Successful slow activities, such as kayaking along scenic beaches, were highlighted, though challenges remain in explaining the concept to international guests and managing transfers. Our visit outcomes additionally reiterated the importance of local involvement and stakeholder cooperation in promoting sustainable tourism.
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