The horticultural market
The course evaluation is not yet activatedThe course evaluation is open between 2021-05-30 and 2021-06-20
Additional course evaluations for FÖ0461
Academic year 2019/2020The horticultural market (FÖ0461-40133) 2020-03-25 - 2020-06-07
FÖ0461 The horticultural market, 15.0 CreditsTrädgårdsmarknaden
SubjectsBusiness Administration Horticultural science
Education cycleFirst cycle
|Market environment and the horticultural market||5.00||1002|
|Market analysis and market research methods||3.00||1003|
Advanced study in the main fieldFirst cycle, entry requirements only from upper secondary school(G1N)
Prior knowledgeGeneral entry requirements.
ObjectivesThe course intends to describe the dynamic horticultural market and give a basic understanding of horticultural marketing. The whole value chain is included from consumption to production with the actors that are involved on the national and international market. The importance of a functioning whole value chain is emphasised and illustrated during the course.
On completion of the course, the student shall be able to:
- identify and relate different functions and actors in the value chain of horticultural products
- know and be able to explain central concepts and models in the marketing area and be able to apply the basic marketing tools.
- describe the consumer’s purchasing process and the factors affecting it
- describe different aspects of the quality concept and how labeling and certifications are used for quality assurance throughout the value chain and for communicating with the consumer
- identify and explain how external changes influence the actors in the value chain and discuss how companies and organisations in horticulture can relate to these changes
- use relevant information, data and market theory to describe the international market of horticultural products and its development
- have an understanding of sustainability and ethical aspects related to horticultural products, and of legislation and regulation of the use of horticultural products or processed products
- have developed the ability of oral and written presentation and an ability of evaluating and in a constructive way contributing with views on the work of other students.
ContentThe course intends to give understanding of the market for horticultural products. The image of the market includes the value chain from consumption to production including actors for horticultural products, understanding of the international market and the distribution chain of horticultural products. The course aims to contribute with basic knowledge of market and marketing and an understanding of how marketing is a precondition for the ability to meet consumers and users’ needs, and give understanding of basic market theory. In the marketing section, the starting point in the course is product, price, location and influence. The course includes central concepts such as consumer behaviour, society analysis and strategic marketing of companies and businesses that work with horticultural products and related areas.
The course is based on different themes that are covered by lectures, exercises, workshops or seminars. Case studies are used to show applications on horticultural business.
Information retrieval via databases and presentation techniques, orally and in writing, is included as a generic element of the course.
Scheduled guest lectures, exercises, seminars and study visits are compulsory.
Formats and requirements for examinationThe examination consists of written examination and presentation of project work and assignments. To pass the course, approved examination, passed presentation of project work and assignments and participation in compulsory components are required.
- If the student fails a test, the examiner may give the student a supplementary assignment, provided this is possible and there is reason to do so.
- If the student has been granted special educational support because of a disability, the examiner has the right to offer the student an adapted test, or provide an alternative assessment.
- If changes are made to this course syllabus, or if the course is closed, SLU shall decide on transitional rules for examination of students admitted under this syllabus but who have not yet passed the course.
- For the examination of a degree project (independent project), the examiner may also allow the student to add supplemental information after the deadline. For more information on this, please refer to the regulations for education at Bachelor's and Master's level.
- The right to take part in teaching and/or supervision only applies to the course date to which the student has been admitted and registered on.
- If there are special reasons, the student may take part in course components that require compulsory attendance at a later date. For more information on this, please refer to the regulations for education at Bachelor's and Master's level.