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FÖ0452

Marketing for engineers

The course content includes:



  • Fundamental marketing concepts such as positioning, differentiation, segmentation, branding, pricing, product development, communication, methods to influence consumers, distribution channels and ethics in relation to responsible business.



  • Insights from natural resource intensive sectors, such as food, farming and forestry are used to illustrate fundamental concepts, methods and models associated with marketing. Examples are taken from large businesses as well as from small and medium-sized ones.




The course is implemented with a combination of scheduled activities, such as lectures and seminars, as well as self-directed learning, such as literature reviews and preparations. Students are expected to complete and present practical exercises.


Information from the course leader

2020-10-20
Välkomna till kursen!
Hej! Varmt välkomna till kursen! Vi träffas för introduktionsföreläsning i zoom måndag 2 november 13:15-16:00. https://slu-se.zoom.us/j/3880265910 Meeting ID: 388 026 5910 Passcode: 2345 Hälsningar Annie Roos annie.roos@slu.se

2020-10-05
Welcome to the Swedish University of Agricultural Sciences
Here you find important information that will be useful before arriving to Sweden and while you are a student. https://student.slu.se/en/studies/new-student/check-list/ • You need to have a student account in order to access Ladok Student at SLU and to sign up for exams. • You must be admitted and registered to attend the course. Unregistered students may NOT stay on the premises, for reasons of insurance. • You have to register yourself via Ladok Student. The self-registration is open 5 workdays before the start of the course and 3 days after. If you have been admitted to the course with conditions, you cannot register online and must contact the course leader who decides if you can still register. Only registered students can participate in the course and have access to, for example, Canvas. • If you want to receive text messages with updates for the course, for example in case of cancelled lectures or room changes, please check that the correct mobile number is in Ladok Student as well as your e-mail adress. • During the second week of the course there will be a mandatory control of attendance. If you don´t participate in the control you risk losing your place on the course. • If you need special support, please inform the course leader at the start of the course, so that special arrangements can be made for example at the examination. Certificates from Nais shall be displayed every time. https://student.slu.se/en/study-support/study-support/funka/ • If you cancel the course, you should immediately notify the course leader via email, who in turn informs the educational administration to register a course break in Ladok. • You are automatically registered for the ordinary exams in Ladok Student. You can find your anonymous code in Ladok Student. Please note that you still have to register yourself for the re-exam in Ladok Student. This applies only to exams and re-exams within the department of economics. • Corrected exams can be collected by contacting ekon-adm@slu.se. Usually they will scan your exam and send it to you by e-mail. If you have any questions, please contact the administration by emailing ekon-adm@slu.se

Course evaluation

The course evaluation is now closed

FÖ0452-20108 - Course evaluation report

Once the evaluation is closed, the course coordinator and student representative have 1 month to draft their comments. The comments will be published in the evaluation report.

Additional course evaluations for FÖ0452

Academic year 2019/2020

Marketing for engineers (FÖ0452-20081)

2019-11-04 - 2020-01-19

Academic year 2018/2019

Marketing for engineers (FÖ0452-20131)

2018-10-29 - 2019-01-20

Syllabus and other information

Grading criteria

Kursmål

G/3

4

5

Tentamen

U/3/4/5

Redogöra betydelsen av centrala begrepp och modeller inom marknadsföring; redogöra för marknadsföringens funktion i företag, organisationer och samhällsekonomin

Redogöra förutsättningar och betydelsen av centrala begrepp och modeller inom marknadsföring; redogöra för marknadsföringens funktion i företag, organisationer och samhällsekonomin

Redogöra förutsättningar och betydelsen av centrala begrepp och modeller inom marknadsföring; kritiskt redogöra för betydelsen av marknadsföringens funktion i företag, organisationer och samhällsekonomin

Obligatoriska Moment G/U

Aktiv närvaro

Litterature list

  1. Principles of Marketing: Scandinavian edition (2nd edition) Författare: Kotler, P., Armstrong, G., och Parment, A. ISBN: Pearson Education Ltd, UK. Kommentar: o Följande bok går också bra: Philip Kotler, Anders Parment. 2017. Marknadsföring: teori, strategi och praktik.

Course facts

The course is offered as an independent course: Yes Tuition fee: Tuition fee only for non-EU/EEA/Switzerland citizens: 8721 SEK Cycle: Bachelor’s level (G1N)
Subject: Business Administration Business Administration
Course code: FÖ0452 Application code: SLU-20108 Location: Uppsala Distance course: No Language: Swedish Responsible department: Department of Economics Pace: 25%