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PNG0095
Crisis communication and influence operations
The course will consist of 8 seminars and group discussions (4 per week; duration of each seminar is 2-4 hours) as well as homework connected to 3 of the seminars. The homework will include self-reflection, writing and filming an interview. All lessons are created with perspectives based on science and working as a researcher or expert.
1. Introduction; What is a crisis, What is crisis communications? Channels and audiences.
2. Media; Contacts with media, Interview training.
3. Society; Authorities working methods during crisis, Culturally conscious actions, Nudging
4. Influence operations; What is influence operations, How to manage influence operations.
5. Language; Klarspråk/plain language, Formulate messages.
6. Knowledge resistance; Fact resistance, Alternative facts, Value scientific sources.
7. International perspective; Threat actors and the research world, Threats against society today, Risks and challenges.
8. Useful tools; Proactive communications, Tips and tricks, Summary and evaluation.
1. Introduction; What is a crisis, What is crisis communications? Channels and audiences.
2. Media; Contacts with media, Interview training.
3. Society; Authorities working methods during crisis, Culturally conscious actions, Nudging
4. Influence operations; What is influence operations, How to manage influence operations.
5. Language; Klarspråk/plain language, Formulate messages.
6. Knowledge resistance; Fact resistance, Alternative facts, Value scientific sources.
7. International perspective; Threat actors and the research world, Threats against society today, Risks and challenges.
8. Useful tools; Proactive communications, Tips and tricks, Summary and evaluation.
Syllabus and other information
Syllabus
PNG0095 Crisis communication and influence operations, 3.0 Credits
Subjects
Other Social ScienceEducation cycle
Postgraduate levelGrading scale
Pass / Failed
Prior knowledge
Basic knowledge in EnglishObjectives
After completing the course the student shall - Be aware of communication challenges you may face as a researcher or government employee. - Be able to utilize the possibilities of communications as well as managing and minimizing negative communicative consequences within the framework of one’s current and future working life.Content
The course will consist of 8 seminars and group discussions (4 per week; duration of each seminar is 2-4 hours) as well as homework connected to 3 of the seminars. The homework will include self-reflection, writing and filming an interview. All lessons are created with perspectives based on science and working as a researcher or expert. 1. Introduction; What is a crisis, What is crisis communications? Channels and audiences. 2. Media; Contacts with media, Interview training. 3. Society; Authorities working methods during crisis, Culturally conscious actions, Nudging 4. Influence operations; What is influence operations, How to manage influence operations. 5. Language; Klarspråk/plain language, Formulate messages. 6. Knowledge resistance; Fact resistance, Alternative facts, Value scientific sources. 7. International perspective; Threat actors and the research world, Threats against society today, Risks and challenges. 8. Useful tools; Proactive communications, Tips and tricks, Summary and evaluation.Additional information
For application, please visit: https://personalkurser.slu.se/index.cfm?oid=13The course was developed and prepared by Charlotta Eneving and Anton Lif, Combitech AB. The course is intended for PhD-students who need to improve their skills in (crisis) communications and influence operations. Post-docs can attend the course if positions are available.
Max number of students: 12
Min number of students: 4
Responsible department and Research School:
Department of Molecular Sciences and "Focus on Food and Biomaterials".
Contact for further information:
Galia Zamaratskaia or Ali Moazzami
galia.zamaratskaia@slu.se
Ali.Moazzami@slu.se
Responsible department
Department of Molecular Sciences