FÖ0369, Business Strategic Perspectives, 15.0 Hp
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Syllabus

Level

First cycle (G2F)

Main field of study

Business Administration, Agricultural Science

Grading Scale

The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.

Course language

Swedish

Entry Requirements

Objectives

On completion of the course students will be able to:

• Describe, use and assess the different parts of a company and explain the relationships between these parts
• Apply and reflect on the applicability on the business strategy perspectives and models covered in the course
• Analyze and reflect on the conditions and strategic challenges for commercial businesses
• Analyze the strategic role of the brand.

Content

This course aims to provide students with a wider view of the central business strategy area. The course provides opportunities for deeper study in selected parts of this area. For example, the course deals with service management, the Porter school and resource and skill-based strategies. In addition, the course devotes some time to the central role of commerce and the strategic importance of the brand for many enterprises.

The course covers business strategy perspectives and modes such as:

• Service management school
• Porter school
• Resource and skill-based strategies
• The central role of commerce in the goods chain
• The strategic role of the brand

Examination Formats and Requirements for Passing the Course

To obtain the credits for the course, students must achieve a pass grade in the written exam and in project work, which is to be reported orally and in writing. Students must also be present and participate actively in seminars and other compulsory elements of the course.

Responsible Department/Equivalent

Department of People and Society

Supplementary information

Included in program

• Agriculture and Rural Management (BSc)
• Agriculture and Rural Management (BSc)

Module set