FÖ0507, Marketing management - in a system perspective, 7.5 Hp
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Syllabus

Finalized by: Ordföranden för programnämnden för utbildning inom skog (PN-S), 2024-12-20
Valid from : Spring semester 2026 (2026-01-19)

Level

First cycle (G1N)

Main field of study

Business Administration

Grading Scale

The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.

Course language

Swedish

Entry Requirements

Objectives

The course offers an introduction to the marketing subject.

Upon successful completion of the course, students will be able to:

• explain key concepts and models used in marketing
• account for understandings of the role of marketing in organizations and society, that are relevant for development of bioeconomy systems
• use classical models in analysis of marketing contexts

Content

Subject-related content

This course provides an introduction to the fundamentals of marketing with a specific focus on the bioeconomy—an area that integrates sustainable development, circular economy, and renewable resources. The course aims to equip students with both theoretical knowledge and practical skills to market products and services based on biological resources. It means that the course gives a broad introduction to classical marketing, as in consumer marketing (B2C) and industrial marketing (B2B).

Teaching formats

To further student learning and promote discussion, a variety of methods are used: 
Interactive lectures with focus on theoretical concepts and models, and external lecturers that provide understandings of how they are used in practical contexts. Interpretations of articles and cases are discussed in seminars and cases.

The course focuses on the following generic competencies:

• basic conceptual understandings
• interpersonal skills
• system understanding
• concequence reasoning

Collaboration with the surrounding community takes place through

• External lecturers’ contributions in the course
• Seminars and case studies that deals with contemporary marketing issues

Examination Formats and Requirements for Passing the Course

- Written examination - Passing individual case and seminar analysis - Completed mandatory elements of the course

Responsible Department/Equivalent

Department of forest bioeconomy and technology

Supplementary information

Included in program

• Forest Business Management (BSc)

Module set

Title	Credits	Code
Single module	7.5	0001

Other Information

SLU is environmentally certified according to ISO 14001. Many of our courses address knowledge and skills that contribute positively to the environment. To further strengthen this, we have specific environmental goals for education. Students are welcome to suggest measures in the course design and implementation that lead to environmental improvements. For more information, see SLU’s website, www.slu.se. SLU is also a PRME-certified university, Principles for Responsible Management Education (http://www.unprme.org/).