FÖ0508, Marketing management – project and planning, 7.5 Hp
Print syllabus

Syllabus

Finalized by: Ordföranden för programnämnden för utbildning inom skog (PN-S), 2024-12-20
Valid from : Spring semester 2026 (2026-01-19)

Level

First cycle (G1F)

Main field of study

Business Administration

Grading Scale

The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.

Course language

Swedish

Entry Requirements

Objectives

The course offers development of skills related to strategic marketing and project management.

Upon successful completion of the course, students will be able to:

• carry out a project within a given time frame (strategic competence)’. Written and oral presentation of project report where student also take opponent roles.
• use marketing models in analysis in a marketing plan
• critically review data from various sources
• share constructive feedback in an opponent role

Content

Subject-related content

The course offers an introduction to project management, with a progressed understanding of marketing terms and models used in bioeconomy management.

Teaching formats

The course focuses on developing skills. Initially, the course has lectures focusing on marketing analysis and project management. Reflective seminars are carried out as well as an oral presentation of a project with strict time frames. This project is discussed with opponents in the course.

The course focuses on the following generic competencies:

• continued conceptual understandings of key concepts and models
• interpersonal skills in seminars and project tasks
• system perspectives in choice of unit of analysis in the project
• consequence understandings

Collaboration with the surrounding community takes place through

• project task (marketing plan) for a real case
• presentation of project report

Examination Formats and Requirements for Passing the Course

- Written examination - Passing individual seminar analysis - Project report (written and oral presentation, including opponent roles) - Completed mandatory elements in the course

Responsible Department/Equivalent

Department of forest bioeconomy and technology

Supplementary information

Included in program

• Forest Business Management (BSc)

Module set

Title	Credits	Code
Single module	7.5	0001

Other Information

SLU is environmentally certified according to ISO 14001. Many of our courses address knowledge and skills that contribute positively to the environment. To further strengthen this, we have specific environmental goals for education. Students are welcome to suggest measures in the course design and implementation that lead to environmental improvements. For more information, see SLU’s website, www.slu.se. SLU is also a PRME-certified university, Principles for Responsible Management Education (http://www.unprme.org/).