FÖ0428, Marketing, 15.0 Hp
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Syllabus

Finalized by: PN-NJ, 2025-04-23
Valid from : Spring semester 2027 (2027-01-18)

Level

First cycle (G1N)

Main field of study

Business Administration

Grading Scale

The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.

Course language

Swedish

Entry Requirements

Objectives

This course offers a comprehensive introduction to marketing. Having completed the course, the student shall be able to:

• understand and describe fundamental marketing concepts and models
• Show ability to apply marketing concepts and models

Content

The course content includes:

• fundamental marketing concepts such as competitiveness, differentiation, consumer behavior, branding, product development, communication, distribution channels and business ethics and sustainable development from a "triple bottom line"- perspective.
• Methods and models for analyzing markets and conducting a marketing plan
• Insights from natural resource intensive sectors, such as food, farming and forestry are used to illustrate fundamental concepts, methods and models associated with marketing

The course is implemented with a combination of scheduled activities, such as lectures and seminars, as well as self-directed learning, such as literature reviews and preparations. Students are expected to complete and present practical exercises and/or group project under supervision.

Examination Formats and Requirements for Passing the Course

A successful exam. Successful participation in seminars/practical exercises and/or completing and presenting a group project, as well as actively attending guest lectures.

Responsible Department/Equivalent

Department of Economics

Supplementary information

Module set

Title	Credits	Code
Exam	8.0	0004
Assignments	2.0	0005
Project work	5.0	0006

The Course Replaces

FÖ0377