13.00-14.30 (Swedish time)/14.00-15.30 (Finnish time), Zoom

Webinar: Inclusive service development in Kvarken's forest sector

seminars, workshops |
Walking path in a forest

Exclusion is a major challenge that restricts the access of perspectives, individual and groups. This effect both individual persons that are excluded, but also businesses and organisations that unconsciously overlooks and loses potential skills, customers, new relationships, business, and products.

Inclusive service development is about enriching, improving, and engaging in service development from different perspectives. In the everyday organizational life, inclusion is also about the usual routines and approaches that characterize activities, such as recruitment, skills development, decision-making, communication, and service development. Given that exclusion often is unconscious part of routines and norms, there is a need for active inclusion work to improve the relations and processes of the organisations and service development.

The purpose of the webinar is to introduce inclusive service development as a perspective in forest-based sectors and provide practical examples and experiences of who to work with these issues and to show that inclusive service development might not be as complicated as it sounds and that there are substantial benefits of working with inclusion both in relation to services and the business organisation. How can this work be initiated and what aspects of service development needs to be reflected upon?

Three presentations will provide insights and reflections on the topic and be followed by a panel discussion where the participants can pose questions and discuss with the presenters. The webinar is held in English, but it will be possible to also ask questions in Finnish or Swedish. Welcome!


Time: 2021-09-15 13:00 - 14:30
City: Zoom
Location: 13.00-14.30 (Swedish time)/14.00-15.30 (Finnish time)
Organiser: Prosperous forest/Rikare Skog
Last signup date: 15 September 2021
Price: Free
Additional info:

This seminar and workshop is organized by the Botnia Atlantica funded project Rikare skog.

More about the project: www.slu.se/rikareskog

and https://www.metsakeskus.fi/rikare-skog


Watch the presentations from the webinar on the project's Youtube-page


Introduction to the seminar and project  


  • Introduction to inclusive service development: Maria Johansson, Researcher, Swedish University of Agricultural Sciences, Sweden
  • Becoming an attractive empolyer!: Anneli Lundmark, Project leader, The Cluster of Forest Technology, Sweden
  • Advisory services based on the targets of forest owners: Helena Herttuainen, Regional director, Finnish Forest Centre, Finland

Panel discussion     

Summary of the seminar and future activities


 Elias Andersson

Department of Forest resource management
Landscape studies
Phone: +46 90 786 83 58