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Malte B. Rödl

Malte Rödl
Researcher in Environmental Communication Forskare i Miljökommunikation

Presentation

My research is concerned with the interactions of people, 'technology', and the environment and combines insights from science and technology studies, sociology, geography, and systems sciences. It approaches environmental communication through discourses, practices, valuation, and categorisation, and is concerned with understandings of change and emergence processes, legitimation, agency, and the role of the 'ordinary'/normal.

Teaching

At SLU, I teach and contribute to courses in the MSc Environmental Communication and Management degree programme, specifically the Communication theory and strategy, Engaging critically with environmental governance practices, and Internship in environmental communication courses.

Previously, I have taught in courses on research methods (qualitative and quantitative), and designed an online module on one of the Sustainable Development Goals at The University of Manchester..

Research

I am currently involved in two research projects:

Communication between hope and ambiguity: on coordination for conversion to a circular economy in sustainable food systems.

Environmental communication in (social) media and the arts: Opening spaces for transformative discursive encounters – Part of the MISTRA Environmental Communication project (WP5).

Background

since Sep 2020: Researcher – Swedish University of Agricultural Sciences (SLU)

Oct 2019 – Jul 2020: Postdoctoral Research Associate – Sustainable Consumption Institute (SCI), The University of Manchester, UK

Feb 2018 – Aug 2019: various Research and Teaching Assistant duties – The University of Manchester, UK

Brief Research Stays at the Economic and Social Research Council (ESRC, 2019, UK Funding Organisation), and the Mercator Research Institute on Global Commons and Climate Change (MCC, 2014, Germany). Professional experience in engineering (2010–2013, Germany).

Education

2019: PhD Business and Management (Science, Technology, and Innovation Studies) – The University of Manchester, UK (Thesis Title: Categorising Meat Alternatives: how dominant meat culture is reproduced and challenged through the making and eating of meat alternatives)

2015: MSc Industrial Ecology – Chalmers University of Technology, Sweden, and Leiden University, The Netherlands

2013: BEng Mechanical Engineering – Baden-Wuerttemberg Cooperative State University Loerrach, Germany

Selected publications

Book Chapters

Rödl, M. B. (2018). Marketing Meat Alternatives: Meat Myths and Their Replication in Advertising for Plant-Based Meat. In D. Bogueva, D. Marinova, & T. Raphaely (Eds.), Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption (pp. 327–343). IGI Global. https://doi.org/10.4018/978-1-5225-4757-0.ch022
Rödl, M. B. (2019). What’s new? A History of Meat Alternatives in the UK. In D. Bogueva, D. Marinova, T. Raphaely, & K. Schmidinger (Eds.), Environmental, Health, and Business Opportunities in the New Meat Alternatives Market (pp. 202–217). IGI Global. https://doi.org/10.4018/978-1-5225-7350-0.ch011
Rödl, M. B. (2021). Taking Animals Out of Meat: Meat Industries and the Rise of Meat Alternatives. In R. Bali Swain & S. Sweet (Eds.), Sustainable Consumption and Production, Volume II: Circular Economy and Beyond (Vol. 2, pp. 99–120). Springer International Publishing. https://doi.org/10.1007/978-3-030-55285-5_6

Reports

Boons, F., Browne, A. L., Burgess, M., Ehgartner, U., Hirth, S., Hodson, M., Holmes, H., Hoolohan, C., MacGregor, S., McMeekin, A., Mylan, J., Oncini, F., Paterson, M., Rödl, M. B., Sharmina, M., Warde, A., Welch, D., Wieser, H., Yates, L., & Ye, C. (2020). Covid-19, Changing Social Practices and the Transition to Sustainable Consumption and Production (Version 1.0). Sustainable Consumption Institute. http://dx.doi.org/10.13140/RG.2.2.18506.59840

Boons, F., Rödl, M. B., & Spekkink, W. (2020). Facilitating interdisciplinary and systemic solutions: the SYSFOCUS approach to the plastics challenge. In UK Knowledge Transfer Network, Creative Circular Economy Approaches to Eliminate Plastic Waste (pp. 38–43). https://www.ukcpn.co.uk/news/plastics-research-and-innovation-fund-conference-academic-papers/


Contact
Researcher at the Department of Urban and Rural Development; Division of Environmental Communication
Postal address:
Inst för stad och land, Box 7012
75007 UPPSALA
Visiting address: Ulls väg 27, Uppsala