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Malte B. Rödl

Malte Rödl
Researcher in Environmental Communication | Forskare i Miljökommunikation


My research is concerned with the interactions of people, 'technology', and the environment and combines insights from science and technology studies, sociology, geography, and systems sciences. It approaches environmental communication through discourses, practices, valuation, and categorisation, and is concerned with understandings of change and emergence processes, legitimation, agency, and the role of the 'ordinary'/normal.


At SLU, I teach and contribute to courses in the MSc Environmental Communication and Management degree programme, specifically the Communication theory and strategy, Engaging critically with environmental governance practices, and Internship in environmental communication courses. My pet-projects in education concern the social construction and politics of knowledge, the performativity of education itself, and critical and reflexive thinking.

Previously, I have taught in courses on research methods (qualitative and quantitative), and designed an online module on one of the Sustainable Development Goals at The University of Manchester.


I am currently involved in two research projects:

Communication between hope and ambiguity: on coordination for conversion to a circular economy in sustainable food systems.

Environmental communication in (social) media and the arts: Opening spaces for transformative discursive encounters – Part of the MISTRA Environmental Communication project (WP5).


since 2020: Researcher – Swedish University of Agricultural Sciences (SLU)

2019 – 2020: Postdoctoral Research Associate – Sustainable Consumption Institute (SCI), The University of Manchester, UK

2018 – 2019: various Research and Teaching Assistant duties – The University of Manchester, UK

Brief Research Stays at the Economic and Social Research Council (ESRC, 2019, UK Funding Organisation), and the Mercator Research Institute on Global Commons and Climate Change (MCC, 2014, Germany). Professional experience in engineering (2010–2013, Germany).


PhD Business and Management (Science, Technology, and Innovation Studies) – The University of Manchester, UK (Thesis Title: Categorising Meat Alternatives: how dominant meat culture is reproduced and challenged through the making and eating of meat alternatives)

MSc Industrial Ecology – Chalmers University of Technology, Sweden, and Leiden University, The Netherlands

BEng Mechanical Engineering – Baden-Wuerttemberg Cooperative State University Loerrach, Germany


I regularly supervise theses for the MSc Environmental Communication and Management programme at SLU, and have also supervised a few individuals from other MSc programmes in Sweden.

Selected publications

Peer-Reviewed Journal Articles

Rödl, M. B., Boons, F., & Spekkink, W. (2022). From responsible to responsive innovation: A systemic and historically sensitive approach to innovation processes. Technological Forecasting and Social Change, 174.

Book Chapters

Rödl, M. B. (2021). Taking Animals Out of Meat: Meat Industries and the Rise of Meat Alternatives. In R. Bali Swain & S. Sweet (Eds.), Sustainable Consumption and Production, Volume II: Circular Economy and Beyond (Vol. 2, pp. 99–120). Springer International Publishing.
Rödl, M. B. (2019). What’s new? A History of Meat Alternatives in the UK. In D. Bogueva, D. Marinova, T. Raphaely, & K. Schmidinger (Eds.), Environmental, Health, and Business Opportunities in the New Meat Alternatives Market (pp. 202–217). IGI Global.
Rödl, M. B. (2018). Marketing Meat Alternatives: Meat Myths and Their Replication in Advertising for Plant-Based Meat. In D. Bogueva, D. Marinova, & T. Raphaely (Eds.), Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption (pp. 327–343). IGI Global.


Boons, F., Browne, A. L., Burgess, M., Ehgartner, U., Hirth, S., Hodson, M., Holmes, H., Hoolohan, C., MacGregor, S., McMeekin, A., Mylan, J., Oncini, F., Paterson, M., Rödl, M. B., Sharmina, M., Warde, A., Welch, D., Wieser, H., Yates, L., & Ye, C. (2020). Covid-19, Changing Social Practices and the Transition to Sustainable Consumption and Production (Version 1.0). Sustainable Consumption Institute.

Boons, F., Rödl, M. B., & Spekkink, W. (2020). Facilitating interdisciplinary and systemic solutions: the SYSFOCUS approach to the plastics challenge. In UK Knowledge Transfer Network, Creative Circular Economy Approaches to Eliminate Plastic Waste (pp. 38–43).


Researcher at the Department of Urban and Rural Development; Division of Environmental Communication
Postal address:
Inst för stad och land, Box 7012
Visiting address: Ulls väg 27, Uppsala