FÖ0505, Marketing in Agricultural and Rural Enterprises, 15.0 Hp
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Syllabus

Finalized by: PN-NJ, 2024-11-15
Valid from : Spring semester 2026 (2026-01-19)

Level

First cycle (G1F)

Main field of study

Business Administration, Agricultural Science

Grading Scale

The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.

Course language

Swedish

Entry Requirements

Objectives

This course provides a comprehensive overview of marketing, with an emphasis on the development of market analyses, the formulation of marketing strategies, and the establishment of profitable and sustainable customer relationships. It further explores fundamental concepts and theoretical frameworks that underpin the discipline.

Upon successful completion of the course, students will be able to:

• Explain and compare environmental factors how they can affect an organization's operations.
• Compare basic theories in marketing and assess how these approaches influence the choice of marketing strategy.
• Using marketing models and strategic tools, and identifying how they are related to each other.
• Present common problems that companies generally face in their marketing work.
• Develop a critical approach to scientific methods in marketing.
• Assess what measures a company can implement to become more economically, socially, and environmentally sustainable and how this affects the marketing strategy.

Content

The course in Marketing in Agricultural and Rural Enterprises is taught full-time during the day in period 1 and comprises 400 hours corresponding to 15 credits (40 hours per week corresponding to 1.5 credits).

The course is divided into different parts consisting of practical and theoretical parts. The theoretical part of marketing concerns central questions about how consumers, companies or organizations are affected by external factors and how these in turn affect each other. For a company or an organization, knowledge of the customer's needs and behavior is crucial for its long-term survival. The practical part consists of tasks both individually and in groups.

The course further incorporates a concise advancement in financial management alongside an introductory module in economics. These components are designed to equip participants with enhanced analytical capabilities for identifying and interpreting market dynamics, while also fostering a deeper understanding of corporate marketing strategies and consumer behavior from a macroeconomic standpoint.

Teaching formats

The course uses different teaching methods to promote students' learning through lectures, discussions, exercises, seminars and group work.

The course focuses on the following generic competencies:

• Oral communication
• Written communication
• Independent work
• Work in groups
• Scientific methods

The following sections are mandatory

Guest lectures, study visits, and seminars.

Collaboration with the surrounding community

Cooperation with the surrounding society takes place through several study visits, external lecturers, seminars and study visits. In addition, the teaching is linked to both national and international research through lectures.

Examination Formats and Requirements for Passing the Course

In order to pass the course, the student must pass written and oral examinations, as well as pass participation in mandatory elements.

Responsible Department/Equivalent

Department of People and Society

Supplementary information

Included in program

• Agriculture and Rural Management (BSc)
• Agriculture and Rural Management (BSc)

The Course Replaces

FÖ0368, FÖ0439