Marketing
Entry Requirements
Course facts
FÖ0428, Marketing, 15.0 Hp
Print syllabus
Syllabus
Level
First cycle (G1N)
Main field of study
Business Administration
Grading Scale
The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.
Course language
Swedish
Entry Requirements
Objectives
This course offers a comprehensive introduction to marketing. Having completed the course, the student shall be able to:
- understand and describe fundamental marketing concepts and models
- Show ability to apply marketing concepts and models
Content
The course content includes:
- fundamental marketing concepts such as competitiveness, differentiation, consumer behavior, branding, product development, communication, distribution channels and business ethics and sustainable development from a "triple bottom line"- perspective.
- Methods and models for analyzing markets and conducting a marketing plan
- Insights from natural resource intensive sectors, such as food, farming and forestry are used to illustrate fundamental concepts, methods and models associated with marketing
The course is implemented with a combination of scheduled activities, such as lectures and seminars, as well as self-directed learning, such as literature reviews and preparations. Students are expected to complete and present practical exercises and/or group project under supervision.
Examination Formats and Requirements for Passing the Course
A successful exam. Successful participation in seminars/practical exercises and/or completing and presenting a group project, as well as actively attending guest lectures.
Responsible Department/Equivalent
Department of Economics
Supplementary information
Included in program
- Agricultural Business and Economics
- Business and Economics - Sustainable Development (BSc)
- Agricultural Science with a Specialisation in Economics and Business Administration
Module set
| Title | Credits | Code |
|---|---|---|
| Exam | 8.0 | 0004 |
| Assignments | 2.0 | 0005 |
| Project work | 5.0 | 0006 |
The Course Replaces
FÖ0377