FÖ0428, Marketing, 15.0 Hp
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Syllabus

Finalized by: PN-NJ, 2025-04-23
Valid from : Spring semester 2027 (2027-01-18)

Level

First cycle (G1N)

Main field of study

Business Administration

Grading Scale

5 / 4 / 3 / U

The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.

Course language

Swedish

Entry Requirements

Objectives

This course offers a comprehensive introduction to marketing. Having completed the course, the student shall be able to:

• understand and describe fundamental marketing concepts and models
• Show ability to apply marketing concepts and models

Content

The course content includes:

• fundamental marketing concepts such as competitiveness, differentiation, consumer behavior, branding, product development, communication, distribution channels and business ethics and sustainable development from a "triple bottom line"- perspective.
• Methods and models for analyzing markets and conducting a marketing plan
• Insights from natural resource intensive sectors, such as food, farming and forestry are used to illustrate fundamental concepts, methods and models associated with marketing

The course is implemented with a combination of scheduled activities, such as lectures and seminars, as well as self-directed learning, such as literature reviews and preparations. Students are expected to complete and present practical exercises and/or group project under supervision.

Examination Formats and Requirements for Passing the Course

A successful exam. Successful participation in seminars/practical exercises and/or completing and presenting a group project, as well as actively attending guest lectures.

•  If a student has failed an examination, the examiner has the right to issue supplementary assignments. This applies if it is possible and there are grounds to do so.
• The examiner can provide an adapted assessment to students entitled to study support for students with disabilities following a decision by the university. Examiners may also issue an adapted examination or provide an alternative way for the students to take the exam.
• If this syllabus is withdrawn, SLU may introduce transitional provisions for examining students admitted based on this syllabus and who have not yet passed the course.
• For the assessment of an independent project (degree project), the examiner may also allow a student to add supplemental information after the deadline for submission. Read more in the Education Planning and Administration Handbook.

Responsible Department/Equivalent

Department of Economics

Supplementary information

Included in program

• Agricultural Business and Economics
• Business and Economics - Sustainable Development (BSc)
• Agricultural Science with a Specialisation in Economics and Business Administration
• Forest Business Management (BSc)

Module set

Title	Credits	Code
Exam	8.0	0004
Assignments	2.0	0005
Project work	5.0	0006

The Course Replaces

FÖ0377

Other Information

• The right to participate in teaching and/or supervision only applies for the course instance the student was admitted to and registered on.
• If there are special reasons, students are entitled to participate in components with compulsory attendance when the course is given again. Read more in the Education Planning and Administration Handbook.