Bee on oilflower
Bee on oilflower. Photo: P Thompson

BEESPOKE

Page reviewed:  19/02/2026

The aim of the BEESPOKE project was to increase pollinator diversity and promote the pollination of cultivated crops in agricultural areas around the North Sea.

BEESPOKE is an acronym for "Benefitting Ecosystems through Evaluation of food Supplies for Pollination to Open up Knowledge for End users".

By providing landowners and decision-makers with expertise, tools and knowledge, we can increase the opportunities to create sustainable and resilient agroecosystems.

In the project, researchers from different universities, institutions, companies and authorities worked together to increase their knowledge and compare results and methods.
Belgium, the Netherlands, Denmark, southern Sweden, northern Germany and southern England are the most cultivated areas in the EU and are therefore extra dependent on wild pollinators. Despite regional differences, there is great value in sharing experiences between the different research trials.

The overall goal of this transnational project was to increase the diversity of pollinators and the pollination of cultivated crops at both local and landscape levels. This was done by providing landowners and decision-makers with expertise, tools and economic knowledge to create sustainable and resilient agro-ecosystems.

Insect pollination in the EU is worth around 15 billion and is crucial for the yields and quality of crops, fruits and berries. Now the number of wild pollinators is decreasing due to fewer flower-rich habitats.
Therefore, efforts have been made to increase knowledge about pollination promotion measures in the North Sea region, which is one of the most productive agricultural regions in Europe.

Results report for Beespoke 2023-05-30

Professor Johan Holland talks about BEESPOKE in a short film

The project's international website

In June 2019, Interreg North Sea (North Sea Region) approved the BEESPOKE project. Press release