Josefina Jonsson
Presentation
Her research focuses on organizational science, specifically on how people work together to create change and values. This involves applying the perspective of social acceleration, including its application to social media, to understand the role of our social and spatial contexts in entrepreneurship.
Research
Jonsson, J. and Astner, H. (2025), Exploring the echo chambers in entrepreneurship: embedding in social media and its implications on resources, Journal of Enterprising Communities: People and Places in the Global Economy, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JEC-06-2024-0114
Jonsson, J., & Roos, A. (2025). Using netnography to explore the entrepreneurship process. The International Journal of Entrepreneurship and Innovation, 0(0). https://doi.org/10.1177/14657503251341791
Josefina Jonsson (2023) Exploring the social and spatial role of social media for community entrepreneurship, Entrepreneurship & Regional Development, DOI: 10.1080/08985626.2023.2287696
Jonsson, J. (2023). "When social media backfires – intrusive ties in entrepreneurship". The International Journal of Entrepreneurship and Innovation, 0(0). https://doi.org/10.1177/14657503231196104
Jonsson, J. and Gaddefors, J. (2023), "How online communities are important for rural entrepreneurial change – the library revolt", Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 17 No. 4, pp. 815-833. https://doi.org/10.1108/JEC-01-2022-0016
Book
Gaddefors, J. & Jonsson, J. (Ed.) 2022. Nycklar för en levande landsbygd. Lund. ISBN: 978-91-519-7231-2
Research projects
Teaching
Josefina is the course leader of:
- FÖ0428: Marketing
- FÖ0496: Leadership and Entrepreneurship in Sustainable Development
- FÖ0487: Organizational theory II: change and resiliance
Josefina also participates with teaching in Quality and Environmental Management, Method courses, and supervises bachelor and master theses.
Participant in MOTT, an educational track in marketing and organization that was awarded SLU's pedagogical team prize in 2021.
Cooperation
In addition to her collaboration in research projects, Josefina is active in other collaborative initiatives, both within academia and in external networks.
- Steering Group Member, SLU Urban Futures since March 2025.
- Participated in SLU’s work on the Rural Policy Bill (during 2024).
- Member of ISBE – Institute for Small Business and Entrepreneurship.
- Steering Group Member for Digilo from August 2020 to February 2023. The project offered courses and business coaching for companies in Dalarna, Gävleborg, and Värmland, related to digitalization.
Supervision
Josefina is an co-supervisor for one doctoral student and provides guidance to bachelor's and master's students in their theses and projects.