Magnus Ljung

Principal Extension Officer at SLU in Skara and Program manager for the SLU Competence Centre for Advisory Services, Department of People and Society
Mobile phone
+46703387117
Phone
+4651167117
Project and research leader for several research projects, out of which many have been related to agricultural extension and advisory services in natural resource management. Evaluator of several collaborative initiatives.

Presentation

Project and research leader for R&D-projects, with the common thread to better understand social and institutional innovations as well as the learning and communicative dimension of agricultural and rural development and natural resource management. 

Experience of communicating results with stakeholders/end users

As a Principal Extension Officer (statskonsulent) it is part of my profession and daily work to communicate with stakeholders and end users. The main target groups are policy makers, advisors, facilitators and consultants within natural resource management, such as Jordbruksverket, Länsstyrelser, Greppa Näringen, RISE, LRF, Ekologiska Lantbrukarna, Skogsstyrelsen, Hav- och Vattenmyndigheten, Hushållningssällskapen, Växa Sverige, Naturvårdsverket, Svenskt Växtskydd, Säkert Växtskydd, Västra Götalandsregionen, and Biosphere Areas.

Responsible for the content and pedagogics for the competence development program KUR – “Kompetensutveckling av rådgivare i västra Sverige”, involving 100 advisors and a network of 10 leaders. Focusing on pedagogical challenges, digitalisation and norm critique. As part of this, I have  taken part in training programs in the integration of horizontal principles in development work (main focus on “likabehandling och normkritik”) organised by the European Social Fund (ESF-rådet).

Working with formative evaluation, integrative research approaches and process design

An important part of my work has been to do evaluations, both summative and formative. Over the years I have made evaluations for Livsmedelsverket, Jordbruksverket, Trafikverket, Hushållningssällskapet, and Svenskt växtskydd, among others. In addition, I support actors when designing participatory processes in natural resource management such as; Länsstyrelsen (BioGov and Mera Tall), Dalslands Miljö- och Energiförbund (environmental strategic program for Dalsland), CAP & Hållbarhet (social sustainability), and Business Region Gothenburg and Mistra Urban Futures (stadslandet Göteborg). During 2025-2026 I am working with a government assignment (Regeringsuppdrag) on the future of competence development within the Swedish strategic plan, CAP, from 2028 and forward.

Key terms are collaborative learning, advisory services, natural resource management, sustainable and rural development, and sustainable land use.

Articles in popular media, pods and films

I regularly publish texts (reflections, analysis, etc) in a Newsletter produced by SLU Kompetenscentrum rådgivning. The newsletter reach approximately 350 subscribers every second month. In addition I do public lectures and webinars, as well as podcasts.

Process design, facilitation and competence development (in Swedish)

In the research projects I am involved in I design and facilitate processes, meetings, and conferences. I have been working with, among others, the following organisations supporting their internal and external communication, learning and collaboration over the last years: RISE, Landsbygdsnätverket Mötesplats AKIS, Dalslands miljö- och energiförbund, Biosfärsområdet Östra Vätternbranten, Jordbruksverket, Riksantikvarieämbetet, Skogsstyrelsen, Havs- och vattenmyndigheten, Naturvårdsverket, LRF, Ekologiska lantbrukarna, Södra Skogsägarna, Hushållningssällskapen, Växa Sverige, Länsstyrelser, IVA, Kurbits, AgroVäst, Havsmiljöinstitutet, MISTRA, samt Forskningsprogrammen SPEQS, Baltic Compass och Trätek.

Additional information

Running a farm, mainly working with lamb production and nature conservation. The farm is located on Falbygden in Västra Götaland. Locally I am chairman of the local Nature Conservation Association (Falbygdens naturskyddsförening), where a main focus is the manual management of semi-natural grasslands being biodiversity hotspots. Board member of Gröna Klustret in Nuntorp.

Research

Involved in EU-projects and responsible for work packages and/or task leader within many projects, for instance the H2020 projects “HNV-Link” and “FutureEUAqua”, the FP7-funded projects “Smartbees” and “Oraqua”, the  Interreg- projects “Beespoke”, “Rural regions” and “Waterdrive”, but also national research platforms, such as “SustAinimal”.

My publications reflects my interdisciplinary research profile, with articles in a variety of journals, and co-authoring with researchers in many different fields. This is not the full publication list.

Peer-reviewed articles in international journals (2015-2026)

-  Axelsson, L., Arvidsson Segerkvist, K., Palsdottir, A-M & Ljung, M. 2025. The learning processes among employees in Swedish milk production: potentials to implement reflective learning. Journal of Workplace Learning, 37(1), https://doi.org/10.1108/JWL-11-2024-0257    

-  Fabricius Kristiansen, L., Ljung, M., Blix Germundsson; L. & McCormick, K. 2024. Bridging research and practice: Developing beekeeping knowledge and innovation systems. Frontiers in Conservation Science, 5. https://doi.org/10.3389/fcosc.2024.1490089

-  Axelsson, L., Arvidsson Segerkvist, K., Palsdottir, A-M & Ljung, M. 2024. The meaning of animal well-being for farmers and dairy farm employees. Agriculture and Food Science. 33(1), pp. 30–39.

Blix Germundsson, L & Ljung, M. 2023. Collective agency as a leverage point in multi-actor innovation: Two case studies from Swedish horticulture. Agricultural and Food Science. https://doi.org/10.23986/afsci.128680  

Bernard, C., X. Poux, I. Herzon, J. Moran, T. Pinto-Correia, D. E. Dumitras, M. Ferraz-de-Oliveira, F. Gouriveau, D. Goussios, M. I. Jitea, Y. Kazakova, R. Koivuranta, F. Lerin, M. Ljung, A. Lomba, V. C. Mihai, M. Puig de Morales Fusté, and G. Vlahos. 2023. Innovation brokers in High Nature Value farming areas: a strategic approach to engage effective socioeconomic and agroecological dynamics. Ecology and Society, 28(1):20, https://doi.org/10.5751/ES-13522-280120   

Krafft, J, Höckert, J, Ljung, M, Lundberg, S & Lunner Kolstrup, C. 2021. Delivering too much, too little or off target—possible consequences of differences in perceptions on agricultural advisory services. Agriculture and Human Values, https://doi.org/10.1007/s10460-021-10239-5 

-  Axelsson, R, Ljung, M, Blicharska, M et al. 2020. The challenge of transdisciplinary research: A case study of learning by evaluation for sustainable transport infrastructures. Sustainability, 12:17.

-  Lundström, C, Lindblom, J, Ljung, M & Jonsson, A. 2017. Promoting sustainable intensification in precision agriculture: Review of decision support systems development and strategies. Precision Agriculture, 18: 309-331.

-  Algers, A & Ljung, M. 2015. Peer reviewing of OER in a contested domain: An activity theoretical analysis. Journal of Interactive Online Learning, 13 (4). Online.

-  Wallenbeck, A, Rydhmer, L, Röcklinsberg, H, Ljung, M, Strandberg, E, & Ahlman, T. 2015. Preferences for pig breeding goals among organic and conventional farmers in Sweden. Organic Agriculture, DOI 10.1007/s13165-015-0125-3, Open Access.

Peer reviewed books and conference proceedings with international coverage (2020-2026)
-  Ljung, M. & Johansson, L. 2023. The potentials of an integrated approach to social sustainability in natural resource management – Swedish experiences from 50 land owner groups. In Labarthe, P et al. Sustainability transitions of agriculture and the transformation of education and advisory services: convergence or divergence? Book of abstracts. Toulouse: INRAE, pp 

-  Ljung, M. 2021. Leadership manual. Building trust in cross-sector local water management. Report in the Interreg-project “Water driven rural development in the Baltic Sea Region” Nr. R094 WATERDRIVE”.

-  Ljung, M & Lundström, C. 2020. A place to grow. In Dymitrow, M & Ingelhag, K. (Eds.). Anatomy of a 21st-century sustainability project: The untold stories. Gothenburg, SE: Mistra Urban Futures, pp 201-204.

-  Herzon, I, Puig De Morales, M, Gaki, D, Kazakova, Y, Moran, J, Pinto Correia, T, Jitea, I.M., Vlahos, G., Faraslis, I & Ljung, M. 2020. In Meeting the future demands for grassland production: Proceedings of the 28th General Meeting of the European Grassland Federation Helsinki, Finland 19-22 October 2020. Grassland Science in Europe; Vol. 25. Natural Resources Institute Finland (Luke), pp. 707–709.  

Conference papers and posters on international conferences (2020-2026)

-  Jouini, M., Ljung, M. & Stenberg, B. 2025. Bridging the knowledge gap between farmers and other stakeholders : How information shapes precision agriculture adoption patterns. Regional växtodlings- och växtskyddskonferens, January 16-17, Uddevalla, Sweden.

-  Blix Germundsson, L & Ljung, M. 2021. Enabling farmers’ continuous learning through social learning practices – the role of innovation support service. Paper presented at the 14th IFSA-conference, April 9-14, 2021 Evora, Portugal (new paper for postponed conference).

-  Blix Germundsson, L & Ljung, M. 2021. Continuous social learning in agricultural knowledge and innovation systems - a practice-based approach. Paper presented at the 25th ESEE-conference, June 21-23, Cavan, Ireland.

-  Blix Germundsson, L., Norrman, C. & Ljung, M. 2020. Organized complexity - learning, process design and evaluation of an innovation intermediary. Paper accepted for presentation at the 14th IFSA-conference, March 23-26, 2020, Evora, Portugal (postponed). 

Books and book chapters in Swedish (examples)

- Blix Germundsson, L., Ljung, M., Höckert J. & Lundström, C. 2024. Samverkan för hållbart jordbruk. 19 forskare och experter om metoder och förhållningssätt som bidrar till omställning. Skara: SLU Kompetenscentrum rådgivning.

- Ljung, M, Stigson, M. & Strandell, M. 2009. Att bygga kapacitet genom nätverk – fallet Meny. In Frankelius, P. (red.) Värdeskapande möten. Stockholm: Liber förlag.

-  Hallgren, L & Ljung, M. 2005. Miljökommunikation. Lund: Studentlitteratur.

Reports and evaluations in Swedish (2020-2026)

- Blix Germundsson, L., Höckert, J., Ljung, M. & Lundström, C. 2026. Effektivare kompetensutveckling. Ett kunskapsunderlag för policyutveckling. Regeringsuppdrag. SLU Kompetenscentrum rådgivning, SLU Alnarp.

- Ljung, M. 2026. Social hållbarhet i lantbruket - hinder eller möjlighet för ökad naturbetesdrift? SustAinimal Reports #X. In press.

- Tiselius, M. & Ljung, M. 2025. Kolinlagrande åtgärder inom jord- och skogsbruket och deras synergier med klimatanpassning och miljömål. En forskningsöversikt. In press.

- Ljung, M. & Stenseke, M. 2025. Naturrestaureringsförordningen – rekommendationer för inkluderande processer. Policy Brief, april 2025. Uppsala: SLU Future Foods.

- Lindberg, M., Emanuelsson, M., Ljung, M., Sonesson, U., Bergeå, H. & Tidåker, P. 2025. Svensk mjölkproduktion – Vad kan vi lära av det förflutna? Trendindikatorer bakåt och vägar framåt. SustAinimal Reports 3. Uppsala: SLU.

- Gustafsson, I., Ljung, M. & Jamieson, A. 2025. Policyverkstad — Biologisk mångfald i odlingslandskapen: en rapport från uppdrag landsbygd. Urban and Rural Reports, 2025:1. Uppsala: SLU.

- Ljung, M. 2022. Framgångsfaktorer för samverkan som stärker grön infrastruktur i landskapet erfarenheter från BIOGOV-projektet. Rapport inom ramen för Interreg-projekt BioGov.

- Lingaas, M., Ljung, M. & Östrand. T. 2022. Lyckas med digital rådgivning. Vägledning inom ramen för kompetensutvecklingssatsningen Att lyckas med rådgivning på distans. Jönköping: Jordbruksverket/Greppa Näringen.

Contributions to public commissions or investigations (in Swedish, 2018-2026)

-     Co-author and member of the project group for the pilot study “Förstudie: Förslag till nationellt kunskapsnav inom företagsledning, entreprenörskap och innovation” funded by Jordbruksverket (2021)

-     Member of the expert group for the so called Övergödningsutredningen (”Utredningen om minskad övergödning genom stärkt lokalt åtgärdsarbete”, M 2018:09) (2019)

-     Expert to Jordbruksverket’s work on ”Framtidens animalierådgivning”  (regeringsuppdrag 2018- 2019)

-     Member of the commission working with SLU’s governmental report on ”Förstärkta åtgärder för utvecklad samverkan mellan forskning och rådgivning” (regeringsuppdrag 2018-2019)
 

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Research projects

Educational credentials

Doctoral degree

AgrDr in communication science in 2002. Title of dissertation Collaborative learning for sustainable development of agri-food systems. Main supervisors: professor Ulrich Nitsch, SLU. Deputy supervisor: professor David Gibbon, SLU.

Deputy supervisor for in total eleven PhD-students out of which nine have been successfully defended. Invited opponent on five academic dissertations. 

Awards and special commissions

2002: The Swedish King Carl XVI Gustaf’s award for extraordinary dissertation in the field of sustainable development, awarded with 50.000 SEK.

2004 - 2010: Member of Hushållningssällskapens Förbunds national board 2007 - 2009: Member of Formas committee no. 17 for information projects.

2008 - present: Reviewer of articles for Journal of Agricultural Education and Extension, Sustainability, Environmental Management and Systemic Practice and Action Research.

2008 – present: Opponent at the defense of PhD-dissertations; Anders Larsson (SLU), Anna Bratt (Linköping University), Johan Ottosson (SLU), and Torger Gillebo (UMB, Norway).

2018 – 2023: Member of the International Scientific Steering Committee for the ESEE .

2018 – 2023: Member of the Swedish Transport Administration’s advisory board on architecture (Trafikverkets arkitekturråd).

2019 – 2020: Member of the Swedish Rural Network’s rural development jury (Ullbaggejuryn)

2022 – 2025: Member of the board of Equality Development Center Sweden, EDCS.

2026 - : Member of the Royal Swedish Academy of Agriculture and Forestry (KSLA)