A man is squatting next to his dog in a forest setting.
Patrik Olsson, Business Area Manager at Agria Pet Insurance. Photo: Carl Thorborg

It is time for veterinary medicine and research-driven veterinarians to step into the spotlight

Page reviewed:  19/08/2025

Veterinary medicine deserves more attention—and Sweden leads the way. That’s why Agria established The Award for Outstanding Research in Veterinary Medicine, contributing SEK one million to highlight research and researchers.

It is not easy to cut through all the noise and convey just how important veterinary medicine is and that Sweden is at the forefront. This is one of the many reasons that Agria decided to establish the Award for Outstanding Research in Veterinary Medicine, contributing a prize sum of SEK one million. It is time for veterinary medicine and research-driven veterinarians to step into the spotlight.

“We’ve been supporting research financially through our research fund since 1938,” says Patrik Olsson, Business Area Manager for Sweden at Agria Pet Insurance.

In 2024, SEK 11 million was distributed from the fund to support research. The size of the research fund continues to grow through allocations from insurance premiums.

Do you think the general public understands what veterinary medicine involves and how important it is?

“No. That’s exactly the issue. Those of us in the animal world know that the research is incredibly important and deserves to be highlighted to reach a wider audience. The award and the prize money from Agria are meant to celebrate the researchers.”

There is a lot happening in all areas of research. Is there any particular field you find especially interesting?

“Yes, I especially enjoy following research that explores the connection between human and animal health. It’s fascinating to see the impact animals have on our well-being.”

Patrik Olsson practices what he preaches. During the interview, he had pulled over on his way home from a race where he watched his four-year old harness racing horse run in a gallop horse race.

“It’s fun to have something to follow. I also have dogs; I've always had dogs.”

When put on the spot and asked to choose his “favourite animal”, he runs into a bit of trouble.

“I’m a horse guy. And I currently have cats and dogs.”

The research is incredibly important and deserves to be highlighted to reach a wider audience. The award and the prize money from Agria are meant to celebrate the researchers.”

This leads to a reflection on how we view animals today. In Sweden, over 90 per cent of dogs are insured – a higher rate than the percentage of children insured.

“Our pets are full-fledged family members,” says Patrik Olsson. “Today’s consumers don’t want to have to opt out of expensive care when their animals get sick. They expect care to be available around the clock, and most human treatments are now also performed on animals.”

This raises ethical questions about how long an animal should be treated, depending on the diagnosis, prognosis, and age. These decisions rest with the veterinarian.

“We need to find a solution that stabilises costs for pet owners in terms of veterinary care and insurance premiums. Premiums are becoming too expensive for ordinary people. Many are hesitant to get a pet.” 

Agria has been pushing for transparent price lists. The organisation Distriktsveterinärerna is considered a role model in this regard. Their price lists make it easier for pet owners to make informed decisions.

“While the desire to ensure that pets receive necessary medical care is on the rise, many new pet owners lack basic knowledge about their animal’s health.”

Patrik Olsson gives an example of a dog that was rushed to an animal hospital because the owners thought it had epilepsy. It turned out the dog had simply been kicking its legs while dreaming.

“There’s a need for more preventive efforts and educational opportunities for pet owners. Ultimately, politicians also need to take responsibility for guiding the development of veterinary care to ensure that care is accessible throughout the country and that there is a stable cost structure that allows pet ownership to remain broad,” says Patrik Olsson. 

About the award
Agria Pet Insurance is funding the Award for Outstanding Research in Veterinary Medicine. The award celebrates exceptional scientific research that has improved the welfare of companion animals, horses, or livestock in the Nordic countries. More about the nomination process, the criteria for the award, FAQs, the work of the award committee, etc.: www.slu.se/aboutaward