Project leaders and primary contacts

Published:  18 June 2025

Anders Roos, Swedish University of Agricultural Sciences (SLU)

Professor in Business Administration with a focus on forest based supply chains’ sustainability and efficiency, operations management, business development and global forest issues - policies and livelihoods. 

Email: anders.roos@slu.se

ORCID

Ritva Toivonen, University of Helsinki

Ritva Toivonen, Dean, Faculty of Agriculture and Forestry, University of Helsinki, Docent (Forest Economics and Marketing). Ritva Toivonen’s research interests are in sustainable markets and marketing of forest products, and business in sustainable wood construction. She has led/participated in research projects on wood construction such as www.woodenliving.net. In the Tandem Know project, she acts as the project leader and her research focuses particularly consumer behavior.

Email: ritva.toivonen@helsinki.fi

Twitter: @ritvatoivonen

Photographer: Veikko Somerpuro

Additional participants

Elias Hurmekoski, University of Helsinki

Finnish Academy postdoctoral research fellow at the Department of Forest Sciences. His research interests relate to wood construction, forest-based industries, forest sector foresight, and the climate impacts of the forest sector.

ORCID

Liina Häyrinen, Natural Resources Institute Finland (LUKE)

Postdoctoral researcher with a background in forest-based business economics and marketing. Research has focused on e.g. business ecosystems of wooden multi-story construction, family forest owners and their forestry service needs, and citizens’ nature and forest relationships.

Email: liina.hayrinen@luke.fi

GoogleScholar

Jaakko Jussila, University of Helsinki

Researcher in University of Helsinki and a PhD student. End-user approach to development of wood-based construction sector, with focus on wooden multi-storey buildings, role of institutions in construction, drivers and barriers for the industry development. Thesis on progress within theme: views on detached homebuilders and prefabricated housing industry.

Email: jaakko.a.jussila@helsinki.fi

Katja Lähtinen, Natural Resources Institute Finland (LUKE)

Katja Lähtinen is a research professor in business economics at Natural Resources Institute Finland (Luke) with experience on the strategic management in the forest-based sector. Connected to the wood construction, she has addressed, e.g., the role of urban planning and consumer expectations to develop businesses and enhance sustainable urbanization.

Email: katja.lahtinen@luke.fi

Twitter: @KatjaLaehtinen

Orcid

GoogleScholar

Cecilia Mark-Herbert, Swedish University of Agricultural Sciences (SLU)

Cecilia Mark-Herbert works as a researcher and senior lecturer in marketing and environmental management. She shows particular interest in food and fiber industry issues related CR, Corporate Responsibility.

E-mail: cecilia.mark-herbert@slu.se

ORCID

Emil Nagy, Swedish University of Agricultural Sciences (SLU)

Emil Nagy is a PhD Student at the department of Forest Economics. His interest lies in the research of sustainability transitions in the housing market and the multi-storey building enterprises market strategies. He has a background in the forest industry and has an MSc in forestry from SLU. 

E-mail: emil.nagy@slu.se

Anne Toppinen, University of Helsinki

Anne Toppinen has worked since 2008 as Professor of forest economics and business at University of Helsinki and leads multidisciplinary sustainability science community (HELSUS). She has led several national projects on wood construction such as www.woodenliving.net.

Email: anne.toppinen@helsinki.fi

GoogleScholar

Twitter: @annetoppinen

Orcid

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KnockOnWood

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