Minh-Xuan Truong

I am a trained ecologist with experience in botany and fieldwork, now working as a researcher in Social Conservation Sciences, focusing on human experiences of nature in both direct and digitally mediated forms. My work explores how people connect to biodiversity through technologies such as livestreams, citizen science platforms, and video games, with particular attention to emotional, sensory, and cultural dimensions of nature engagement. A key case study in my current research is Den stora älgvandringen, a Swedish slow-TV broadcast that fosters seasonal nature connection and collective digital rituals through its livestreamed moose migration. Drawing from interdisciplinary methods—including qualitative analysis, surveys, and digital ethnography—I aim to understand and support transformative relationships between people and the living world. 

My research sits at the intersection of conservation science, environmental humanities, and digital media studies. I explore how people experience, interpret, and engage with biodiversity across a wide spectrum—from hands-on participation in citizen science to immersive, screen-based encounters with nature. A central focus of my work is Den stora älgvandringen, a Swedish slow-TV livestream that follows the annual spring migration of moose. I use this case to examine how digital nature formats can foster emotional connection, seasonal attunement, and shared rituals in a technologically mediated world. More broadly, my research investigates how emerging technologies—including artificial intelligence and interactive media—are reshaping conservation practices, public participation, and environmental meaning-making. My current work is supported by an Early-Career Researcher Grant from Formas and a Research Grant from Naturvårdsverket, in collaboration with the Stockholm Resilience Centre. I apply interdisciplinary methods including digital ethnography, discourse analysis, and cross-cultural surveys to understand the role of media in shaping sustainable human–nature relationships. This research has received both national and international media coverage, reflecting its relevance to contemporary debates on digital culture, public engagement, and biodiversity.

• Sveriges Radio: How Accurate Are Species Identification Apps? 
• SVT: Researcher Studies The Great Moose Migration’s Million-Viewer Audience
• Sveriges Radio: Why We Love The Great Moose Migration – Researcher Explains
• Franceinfo: The Surprising Success of Sweden’s Moose Migration Slow TV
• France Inter: The Great Moose Migration Featured in France Inter’s Morning News
• SVT: The Great Moose Migration Audience to Be Studied in Four-Year Project