Marketing, Responsibility and Ethics
The course consists of two parts. Part one focus on theoretical concepts and terms related to marketing, corporate responsibility and ethics. Part two focus on market initiatives in particular contexts and with reference to corporate responsibility and ethics.
The course is implemented trough lectures, literature reviews, case studies and assignments that illustrates conceptual and empirical developments within the marketing field with explicit reference to social, environmental, economic and ethical dimensions.
Information from the course leader
A warm welcome to the Swedish University of Agricultural Sciences and the course Marketing, Responsibility and Ethics!
Below, you will find general information about the student account, registration for the course and other practical information.
The student account
You will need your student account to access e.g. your e-mail, Ladok and Canvas. For information regarding how to create your student account, follow this link: https://student.slu.se/en/study-support/it-support/support/new-student---start/
Registration for the course
Your registration is part of a roll-call for programme students. If you are a taking this as an independent course, please contact econ-edu@slu.se no later than at the start of the course
Having access to Canvas does not mean you are registered in the course and without registration, you are risking losing your place in the course. If you have been admitted to the course with conditions, you need to send your credit list to the course leader who will review it and decide if you can register. Do this as soon as possible as reviewing credits may take a few days due to the course start.
Educational support
If you are entitled to study support, please inform the course leader at the start of the course so that special arrangements can be made.
For educational support for an exam, see instructions in the exam registration in Ladok Student. You need to register for alternative exam arrangements no later than 10 workings days prior to the examination day. Find more information here: https://student.slu.se/en/study-support/study-support/funka/.
Discontinuation of a course
If you want to discontinue the course, you should immediately notify the educational administrators at econ-edu@slu.se, who in turn will inform the course leader and register a non-completion of the course in Ladok after your approval. You are also able to register an early non-completion of the course (within three weeks after course start) in Ladok yourself.
Exams
You need to register for exams in Ladok. The registration closes 10 workings days prior to the exam. You can find your anonymity code in Ladok Student. It's not possible to register for the exam after the deadline has passed.
On Wednesdays between 12:30-14:30 we have an exam hand out at the department (Ulls hus, 4th floor). Please remember to bring your ID-card.
-
Do not hesitate to contact us at econ-edu@slu.se if you have any questions!
Kind regards,
The educational administrators
Course evaluation
The course evaluation is now closed
FÖ0445-10369 - Course evaluation report
Once the evaluation is closed, the course coordinator and student representative have 1 month to draft their comments. The comments will be published in the evaluation report.
Additional course evaluations for FÖ0445
Academic year 2022/2023
Marketing, Responsibility and Ethics (FÖ0445-10145)
2022-08-29 - 2022-10-31
Academic year 2021/2022
Marketing, Responsibility and Ethics (FÖ0445-10238)
2021-08-30 - 2021-11-01
Academic year 2020/2021
Marketing, Responsibility and Ethics (FÖ0445-10208)
2020-08-31 - 2020-11-01
Academic year 2019/2020
Marketing, Responsibility and Ethics (FÖ0445-10171)
2019-09-02 - 2019-10-31
Academic year 2018/2019
Marketing, Responsibility and Ethics (FÖ0445-10231)
2018-09-03 - 2018-11-11
Syllabus and other information
Syllabus
FÖ0445 Marketing, Responsibility and Ethics, 15.0 Credits
Marknadsföring, ansvarstagande och etikSubjects
Business Administration Business AdministrationEducation cycle
Master’s levelModules
| Title | Credits | Code |
|---|---|---|
| Excercises and compulsories | 5.0 | 0002 |
| Exam | 5.0 | 0003 |
| Project | 5.0 | 0004 |
Advanced study in the main field
Second cycle, has only first-cycle course/s as entry requirementsMaster’s level (A1N)
Grading scale
The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.
Language
EnglishPrior knowledge
120 credits, with at least 90 credits in business administration, or equivalent. English 6.Objectives
This course aims to problematize responsibilities and ethics in marketing with reference to sustainable development.
Having completed the course, students are expected to:
critically discuss limitations within the marketing field in the context of sustainable development,
theorize and describe concepts, terms and perspectives on responsibility marketing and ethics within in different contexts,
analyse and critically reflect on market initiatives from an ethical and corporate responsibility perspective.
Content
The course consists of two parts. Part one focus on theoretical concepts and terms related to marketing, corporate responsibility and ethics. Part two focus on market initiatives in particular contexts and with reference to corporate responsibility and ethics.
The course is implemented trough lectures, literature reviews, case studies and assignments that illustrates conceptual and empirical developments within the marketing field with explicit reference to social, environmental, economic and ethical dimensions.
Grading form
The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.Formats and requirements for examination
Passed exam.
Passed assignments.
If a student has failed an examination, the examiner has the right to issue supplementary assignments. This applies if it is possible and there are grounds to do so.
The examiner can provide an adapted assessment to students entitled to study support for students with disabilities following a decision by the university. Examiners may also issue an adapted examination or provide an alternative way for the students to take the exam.
If this syllabus is withdrawn, SLU may introduce transitional provisions for examining students admitted based on this syllabus and who have not yet passed the course.
For the assessment of an independent project (degree project), the examiner may also allow a student to add supplemental information after the deadline for submission. Read more in the Education Planning and Administration Handbook.
Other information
The right to participate in teaching and/or supervision only applies for the course instance the student was admitted to and registered on.
If there are special reasons, students are entitled to participate in components with compulsory attendance when the course is given again. Read more in the Education Planning and Administration Handbook.
Responsible department
Department of Economics
Further information
Litterature list
Literature for the course Marketing, Responsibility and Ethics
In the course schedule, you will find reading instructions for the various course elements.
The course literature consists of scientific articles and other material. Please note that there may be additional literature presented during the course.
Mandatory course literature
Borglund, T., De Geer, H. & Sweet, S. (2017). Chapter 4, Ethical decision-making. In* CSR and Sustainable Business, *1st ed. (see Canvas)
Castelló, I. and Lozano, J.M. (2011). Searching for new forms of legitimacy through corporate responsibility rhetoric. Journal of Business Ethics, 100(1), pp.11-29. https://www.jstor.org/stable/pdf/41475825.pdf
Cucurachi, S., Scherer, L., Guinée, J., & Tukker, A. (2019). Life cycle assessment of food systems. One Earth, 1(3), 292-297. https://doi.org/10.1016/j.oneear.2019.10.014
Fine, C. and Rush, E., 2018. “Why does all the girls have to buy pink stuff?” The ethics and science of the gendered toy marketing debate. Journal of Business Ethics, 149(4), pp.769-784. https://www.jstor.org/stable/45022516
García-Rosell, J. C., & Moisander, J. (2007). Ethical dimensions of sustainable marketing: A consumer policy perspective. ACR European Advances. http://www.acrwebsite.org/volumes/13946/eacr/vol8/E-08
Gray, E. R., & Balmer, J. M. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31(5), 695-702. http://www.sciencedirect.com/science/article/pii/S0024630198000740
Hatch, M. J. & Schultz, M. (2003). Bringing the corporation into corporate branding. European Journal of Marketing, 37(7/8), 1041-1064. http://www.emeraldinsight.com/journals.htm?articleid=853873&show=abstract
Mont, O. K. (2002). Clarifying the concept of product service system. Journal of Cleaner Production, vol. 10; pp. 237-245. https://doi.org/10.1016/S0959-6526(01)00039-7
Nielsen, A.E. and Thomsen, C. (2009). Investigating CSR communication in SMEs: a case study among Danish middle managers. Business ethics: A European review, 18(1), pp.83-93. https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1467-8608.2009.01550.x
Nikolova, H.D., Inman, J.J., 2015. Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior. J. Mark. Res. 52, 817–835.
Pantzar, M. and Shove, E. (2010). Understanding Innovation in Practice: a discussion of the production and reproduction of Nordic Walking; Technology Analysis & Strategic Management, 22:4, 447-461, https://doi.org/10.1080/09537321003714402
Stuart, H. (2018). Corporate branding and rebranding: an institutional logics perspective. Journal of Product & Brand Management. https://www.emerald.com/insight/content/doi/10.1108/JPBM-05-2016-1198/full/html
Thøgersen, J., Alfinito, S., 2020. Goal activation for sustainable consumer choices: A comparative study of Denmark and Brazil. J. Consum. Behav. 19, 556–569.
Tidåker, P., Potter, H. K., Carlsson, G., & Röös, E. (2021). Towards sustainable consumption of legumes: How origin, processing and transport affect the environmental impact of pulses. Sustainable production and consumption, 27, 496-508. https://www.sciencedirect.com/science/article/pii/S2352550921000178.
Traxler, A. A., Schrack, D., & Greiling, D. (2020). Sustainability reporting and management control–A systematic exploratory literature review. Journal of cleaner production, 276, 122725. https://doi.org/10.1016/j.jclepro.2020.122725
Tukker, A. (2015). Product Services for a resource efficient and circular economy – a review. Journal of Cleaner Production, vol. 97; pp. 76-91. https://doi.org/10.1016/j.jclepro.2013.11.049
Tuncay Zayer, L. and Coleman, C.A., 2015. Advertising professionals’ perceptions of the impact of gender portrayals on men and women: a question of ethics?. Journal of Advertising, 44(3), pp.1-12. https://doi.org/10.1080/00913367.2014.975878
Vargo, S. L.; and Lusch, R. F. (2004). Evolving to a New Dominant Logic for Marketing. Journal of Marketing, Vol. 68, No. 1 (Jan., 2004), pp. 1-17. Published by: American Marketing Association. Stable URL: http://www.jstor.org/stable/30161971
Yunis, M.S., Jamali, D. and Hashim, H. (2018). Corporate social responsibility of foreign multinationals in a developing country context: insights from Pakistan. Sustainability, 10(10), p.3511. https://doi.org/10.3390/su10103511
Additional/optional readings
Aprile, M. C., Caputo, V., and Nayga Jr, R. M. (2012). Consumers’ valuation of food quality labels: the case of the European geographic indication and organic farming labels. International Journal of Consumer Studies 36: 158–165. https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1470-6431.2011.01092.x?casa_token=uDYLM1yc_O8AAAAA%3AADIXdHY5nVdydRkbY43hlKg_UKzkFqZKCWer4H-s2SwKvJpjYnrkMDPwTbsB_rLHY1sQfY-1vez5BC8
Breidert, C., Hahsler, M., and Reutterer, T. (2006). A review of methods for reasuring willingness-to-pay. Innovative Marketing 2: 8–32. http://www.reutterer.com/papers/breidert&hahsler&reutterer_2006.pdf
Grunert, K. G., Hieke, S., and Wills, J. (2015). Sustainability labels on food products: Consumer motivation, understanding and use. Food Policy 44: 177–189. https://www.sciencedirect.com/science/article/pii/S0306919213001796
Guyader, H., Ottosson, M., & Parment, A. (2020). Marketing and sustainability: Why and how sustainability is changing current marketing practices. Studentlitteratur AB. ISBN: 978-91-44-13986-9
Kay, M. J. (2006). Strong brands and corporate brands. European journal of marketing. https://www.emerald.com/insight/content/doi/10.1108/03090560610669973/full/html
Yoganathan, V., McLeay, F., Osburg, V. S., & Hart, D. (2018). The Core Value Compass: visually evaluating the goodness of brands that do good. Journal of Brand Management, 25(1), 68-83. https://link.springer.com/article/10.1057/s41262-017-0074-0