Marketing for engineers
Information from the course leader
Välkomna till kursen!
Hej! Varmt välkomna till kursen! Vi träffas för introduktionsföreläsning i zoom måndag 2 november 13:15-16:00. https://slu-se.zoom.us/j/3880265910 Meeting ID: 388 026 5910 Passcode: 2345 Hälsningar Annie Roos annie.roos@slu.se
2020-10-05
Welcome to the Swedish University of Agricultural Sciences
Here you find important information that will be useful before arriving to Sweden and while you are a student. https://student.slu.se/en/studies/new-student/check-list/ • You need to have a student account in order to access Ladok Student at SLU and to sign up for exams. • You must be admitted and registered to attend the course. Unregistered students may NOT stay on the premises, for reasons of insurance. • You have to register yourself via Ladok Student. The self-registration is open 5 workdays before the start of the course and 3 days after. If you have been admitted to the course with conditions, you cannot register online and must contact the course leader who decides if you can still register. Only registered students can participate in the course and have access to, for example, Canvas. • If you want to receive text messages with updates for the course, for example in case of cancelled lectures or room changes, please check that the correct mobile number is in Ladok Student as well as your e-mail adress. • During the second week of the course there will be a mandatory control of attendance. If you don´t participate in the control you risk losing your place on the course. • If you need special support, please inform the course leader at the start of the course, so that special arrangements can be made for example at the examination. Certificates from Nais shall be displayed every time. https://student.slu.se/en/study-support/study-support/funka/ • If you cancel the course, you should immediately notify the course leader via email, who in turn informs the educational administration to register a course break in Ladok. • You are automatically registered for the ordinary exams in Ladok Student. You can find your anonymous code in Ladok Student. Please note that you still have to register yourself for the re-exam in Ladok Student. This applies only to exams and re-exams within the department of economics. • Corrected exams can be collected by contacting ekon-adm@slu.se. Usually they will scan your exam and send it to you by e-mail. If you have any questions, please contact the administration by emailing ekon-adm@slu.se
Course evaluation
The course evaluation is now closed
FÖ0452-20108 - Course evaluation report
Once the evaluation is closed, the course coordinator and student representative have 1 month to draft their comments. The comments will be published in the evaluation report.
Additional course evaluations for FÖ0452
Academic year 2019/2020
Marketing for engineers (FÖ0452-20081)
2019-11-04 - 2020-01-19
Academic year 2018/2019
Marketing for engineers (FÖ0452-20131)
2018-10-29 - 2019-01-20
Syllabus and other information
Syllabus
FÖ0452 Marketing for engineers, 5.0 Credits
Marknadsföring för ingenjörerSubjects
Business AdministrationEducation cycle
Bachelor’s levelModules
| Title | Credits | Code |
|---|---|---|
| Single module | 5.0 | 0201 |
Advanced study in the main field
First cycle, has only upper-secondary level entry requirementsBachelor’s level (G1N)
Grading scale
The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.
Language
SwedishPrior knowledge
Knowledge equivalent to upper secondary school.Objectives
This course offers a comprehensive introduction to marketing. Having completed the course, the student shall be able to:
understand and describe fundamental marketing concepts and models,
explain the function of marketing in businesses, organizations and in the national economy,
show ability to apply marketing concepts and models in a critical analysis of marketing problems.
Content
The course content includes:
Fundamental marketing concepts such as positioning, differentiation, segmentation, branding, pricing, product development, communication, methods to influence consumers, distribution channels and ethics in relation to responsible business.
Insights from natural resource intensive sectors, such as food, farming and forestry are used to illustrate fundamental concepts, methods and models associated with marketing. Examples are taken from large businesses as well as from small and medium-sized ones.
The course is implemented with a combination of scheduled activities, such as lectures and seminars, as well as self-directed learning, such as literature reviews and preparations. Students are expected to complete and present practical exercises.
Grading form
The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.Formats and requirements for examination
A successful exam.
- If a student has failed an examination, the examiner has the right to issue supplementary assignments. This applies if it is possible and there are grounds to do so.
- The examiner can provide an adapted assessment to students entitled to study support for students with disabilities following a decision by the university. Examiners may also issue an adapted examination or provide an alternative way for the students to take the exam.
- If this syllabus is withdrawn, SLU may introduce transitional provisions for examining students admitted based on this syllabus and who have not yet passed the course.
- For the examination of a degree project (independent project), the examiner may also allow the student to add supplemental information after the deadline for submission. Read more in the Education Planning and Administration Handbook.
Transitional provisions
• Exams: At least three retake sessions (renewed exams) must be offered within two years of the decision to cancel the course. • Compulsory elements: At least one opportunity for a retake session must be offered within two years of the decision to cancel the course.Other information
The right to participate in teaching and/or supervision only applies for the course instance the student was admitted to and registered on.
If there are special reasons, students are entitled to participate in components with compulsory attendance when the course is given again. Read more in the Education Planning and Administration Handbook.
Responsible department
Department of Economics
Further information
Grading criteria
|
Kursmål |
G/3 |
4 |
5 |
|
Tentamen U/3/4/5 |
Redogöra betydelsen av centrala begrepp och modeller inom marknadsföring; redogöra för marknadsföringens funktion i företag, organisationer och samhällsekonomin |
Redogöra förutsättningar och betydelsen av centrala begrepp och modeller inom marknadsföring; redogöra för marknadsföringens funktion i företag, organisationer och samhällsekonomin |
Redogöra förutsättningar och betydelsen av centrala begrepp och modeller inom marknadsföring; kritiskt redogöra för betydelsen av marknadsföringens funktion i företag, organisationer och samhällsekonomin |
|
Obligatoriska Moment G/U |
Aktiv närvaro |
|
|
Litterature list
- Principles of Marketing: Scandinavian edition (2nd edition) Författare: Kotler, P., Armstrong, G., och Parment, A. ISBN: Pearson Education Ltd, UK. Kommentar: o Följande bok går också bra: Philip Kotler, Anders Parment. 2017. Marknadsföring: teori, strategi och praktik.