Josefina Jonsson

Josefina is the course leader of:

• FÖ0428: Marketing
• FÖ0496: ​Leadership and Entrepreneurship in Sustainable Development
• FÖ0487: Organizational theory II: change and resiliance

Josefina also participates with teaching in Quality and Environmental Management, Method courses, and supervises bachelor and master theses. 

Participant in MOTT, an educational track in marketing and organization that was awarded SLU's pedagogical team prize in 2021.

Ongoing projects

• Entrepreneurial Ecosystems in Rural Areas. Financier: Familjen Kamprads stiftelse

Earlier projects

• Farm management and social media. Financier: KCF
• Rural Keys. Financier: Familjen Kamprads stiftelse

In addition to her collaboration in research projects, Josefina is active in other collaborative initiatives, both within academia and in external networks.

• Steering Group Member, SLU Urban Futures since March 2025.
• Participated in SLU’s work on the Rural Policy Bill (during 2024).
• Member of ISBE – Institute for Small Business and Entrepreneurship.
• Steering Group Member for Digilo from August 2020 to February 2023. The project offered courses and business coaching for companies in Dalarna, Gävleborg, and Värmland, related to digitalization.

Josefina has a background in business studies and global environmental history, having pursued her studies in these fields. She earned her master's degree and Bachelor's degree from Uppsala University. Doctoral degree in business studies in 2023. 

Josefina is an co-supervisor for one doctoral student and provides guidance to bachelor's and master's students in their theses and projects.

Jonsson, J., & Roos, A. (2025). Using netnography to explore the entrepreneurship process. The International Journal of Entrepreneurship and Innovation, 0(0). https://doi.org/10.1177/14657503251341791

Josefina Jonsson (2023) Exploring the social and spatial role of social media for community entrepreneurship, Entrepreneurship & Regional Development, DOI: 10.1080/08985626.2023.2287696

Jonsson, J. (2023). "When social media backfires – intrusive ties in entrepreneurship". The International Journal of Entrepreneurship and Innovation, 0(0). https://doi.org/10.1177/14657503231196104

Jonsson, J. and Gaddefors, J. (2023), "How online communities are important for rural entrepreneurial change – the library revolt", Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 17 No. 4, pp. 815-833. https://doi.org/10.1108/JEC-01-2022-0016

Book
Gaddefors, J. & Jonsson, J. (Ed.) 2022. Nycklar för en levande landsbygd. Lund. ISBN: 978-91-519-7231-2