New search

Consumer behaviour and sustainable food consumption

The course gives in-depth knowledge of theoretical approaches within several themes: consumer behacviour, quality experiences, learning, motivation, values, and driving forces in consumers’ choices and behaviours.

The course takes into account sustainability perspectives throughout, inclusing how consumer behaviour and sustainable consunption may influence actors in the value chain for food, and how interactions in this chain may change through, for example, new distribution channels, communication methods, processes for value co-creation and new ways of collaboration between producers and consumers.

The course comprise of lectures, seminars, exercises, workshops, and project work.

Projects comprise of consumer studies of both qualitative and quantitative character, and a literature review.

The course focuses on these general competencies:

  • Writing and presentation technique

  • Literature data base search

  • Knowledge compliation according to systematic method, including analysis and synthesis

The following elements are mandatory:

Presence at compulsory activities (seminars, workshops, presentations, supervision and other occasions of examination)

Passed on examinations in form of presentations and deliveries such as reports, reflections and essays.

Course evaluation

Additional course evaluations for FÖ0488

Academic year 2023/2024

Consumer behaviour and sustainable food consumption (FÖ0488-40135)

2024-03-20 - 2024-06-02

Syllabus and other information

Litterature list

Readings Fö0468 Consumer behaviour and sustainable food consumption

**1. Main course book: Solomon et al. (2019) Consumer behaviour: A European perspective.

2. Additional book with focus on food choice: Shepherd & Raats (2006). The psychology of food choice. Wallingford: CABI. Available as e-book through the SLU Library: e.g.

3. Thaler & Sunstein (available in different prints) Nudge.

All other papers and materials used will be made available on Canvas

Course facts

The course is offered as an independent course: No The course is offered as a programme course: The Master's Programme Sustainable Food Systems Tuition fee: Tuition fee only for non-EU/EEA/Switzerland citizens: 26170 SEK Cycle: Master’s level (A1F)
Subject: Food Science Business Administration
Course code: FÖ0488 Application code: SLU-40012 Location: Uppsala Distance course: No Language: English Responsible department: Department of People and Society Pace: 100%