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Jens Rommel

Jens Rommel
I am an Associate Professor (docent) at the Department of Economics and a member of the "Decision-making and Managerial Behavior" research group. My research focuses on understanding farmers' and consumers' behavior. I often use field experiments in my work.


How do farmers, resource users, consumers, and other stakeholders make decisions? What is the impact of institutions, and social norms on decision-making? How can we devise better tools and methods to understand human behavior? These are some of the questions I am addressing in my research.


I am the course leader and examiner for "Experimental Methods for Economics and Business Studies" (NA0185) and "Quantitative Finance" (FÖ0459). I am teaching parts of the course "Value Chains and Networks in the Bio-Economy" (FÖ0454). From 2019 to 2021, I was the thesis examiner for B.Sc. and M.Sc. theses in Economics (EX0903, EX0905, EX0907), and I regularly supervise theses in Economics and Business Studies.

I am the deputy director of studies for the AFEPA program.

Before joining SLU, I have taught different courses at Bachelor and Master level at Humboldt-Universität zu Berlin, e.g., "Introduction to Microeconomics" or "Behavioral and Experimental Economics of Agriculture and the Environment." I have also supervised several graduate theses, and I have been a frequent member of PhD committees at Humboldt-Universität zu Berlin, Germany.

I regularly teach internationally on experimental methods at advanced levels (e.g., at University of Zagreb, Kasetsart University Bangkok, University of Bonn).


Primary research fields: Experimental Economics, Behavioral Economics, Economic Psychology, Agricultural Economics

Secondary research fields: Environmental Economics, Institutional Economics, Non-market Valuation, Renewable Energy, Cooperatives

Externally funded projects: I coordinate a work package on consumer demand in a project on the potential of protein crops in Sweden (IMPULSE) (funded by Formas), and I also co-lead a work package on behavioral aspects of agri-environmental contracts in the project Contracts2.0 (funded by the EU). I lead a work package on farmers' behavior and coping strategies in a project on climate-resilient agriculture. I coordinate a work package in the project "Economic policy instruments to reduce greenhouse gas emissions from the Swedish food sector" coordinated by Sarah Säll, a work package on preferences for renewable energy investments in real estate in a project funded by the Swedish Energy Agency (coordinated by Erik Gråd), and a work package on a field experiment on household waste (coordinated by Efthymia Kyriakopoulou). I am also leading a work package in a project on science-based targets in the dairy sector (coordinated by Uliana Gottlieb).

I am part of the Agrifoodboost project. I currently chair the REECAP network. I am an adjunct professor at Kasetsart University, Bangkok. 


I received my Master's and PhD degrees in Agricultural Economics from Humboldt-Universität zu Berlin (in 2010 and 2015). Before taking the position at SLU, I was a Postdoc at the Leibniz Centre for Agricultural Landscape Research (ZALF). I have also worked as a research fellow at the Leibniz Institute of Agricultural Development in Transition Economies (IAMO) and the Department of Agricultural Economics at Humboldt-Universität zu Berlin

Selected publications

Welling, M., Sagebiel, J., & Rommel, J. (2023). Information processing in stated preference surveys: A case study on urban gardens. Journal of Environmental Economics and Management, 119, 102798.

Rommel, J., et al. (2022). Farmers' risk preferences in 11 European farming systems: A multi-country replication of Bocquého et al. (2014). Applied Economic Perspectives and Policy, in press. 

Rommel, J., Schulze, C., Matzdorf, B., Sagebiel, J., & Wechner, V. (2022). Learning about German farmers’ willingness to cooperate from public goods games and expert predictions. Q Open, in press.

Rommel, J., & Weltin, M. (2021). Is There a Cult of Statistical Significance in Agricultural Economics? Applied Economic Perspectives and Policy, 43(3), 1176-1191.

Dessart, F., Rommel, J., Barreiro-Hurle, J., Thomas, F., Rodríguez-Entrena, M., Espinosa-Goded, M., ... & van Bavel, R. (2021). Farmers and the new green architecture of the Common Agricultural Policy: a behavioural experiment. JRC Science for Policy Report. 

Loft, L., Gehrig, S., Salk, C., & Rommel, J. (2020). Fair payments for effective environmental conservation. Proceedings of the National Academy of Sciences, 117(25), 14094-14101.

Rommel, J., Hermann, D., Müller, M., & Mußhoff, O. (2019). Contextual framing and monetary incentives in field experiments on risk preferences: Evidence from German farmers. Journal of Agricultural Economics, 70(2), 408-425

Knoefel, J., Sagebiel, J., Yildiz, Ö., Müller, J. R., & Rommel, J. (2018). A consumer perspective on corporate governance in the energy transition: Evidence from a Discrete Choice Experiment in Germany. Energy Economics, 75, 440-448.

Rommel, J., Buttmann, V., Liebig, G., Schönwetter, S., & Svart-Gröger, V. (2015). Motivation crowding theory and pro-environmental behavior: Experimental evidence. Economics Letters, 129, 42-44.


You'll find more information on my Researchgate page. Most of my publications can be accessed at Google Scholar.


Researcher at the Department of Economics; Decision-making and Managerial Behavior
Postal address:
Inst för ekonomi, Box 7013
Visiting address: Ulls hus, Ulls väg 27, 756 51 Ultuna, Uppsala