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Jens Rommel

Jens Rommel
I am a Researcher at the Department of Economics and a member of the "Decision-making and Managerial Behavior" research group. My research focuses on understanding farmers' and consumers' behavior. I often use field experiments in my work.


How do farmers, resource users, and consumers make decisions? What is the impact of institutions, and social norms on decision-making? How can we devise better tools and methods to understand human behavior?


I am the course leader and examiner for "Experimental Methods for Economics and Business Studies" (NA0185). I am teaching parts of and "Value Chains and Networks in the Bio-Economy" (FÖ0454) and "Topics in contemporary applied agricultural economics I" (NA0180). In 2019 and 2020, I am the thesis examiner for B.Sc. and M.Sc. theses in Economics (EX0903, EX0905, EX0907).

Before joining SLU, I have taught different courses at Bachelor and Master level at Humboldt-Universität zu Berlin, e.g., "Introduction to Microeconomics" or "Behavioral and Experimental Economics of Agriculture and the Environment." I have also supervised several graduate theses, and I have been a frequent member of PhD committees at Humboldt-Universität zu Berlin, Germany.


Primary research fields: Experimental Economics, Behavioral Economics, Economic Psychology, Agricultural Economics

Secondary research fields: Environmental Economics, Institutional Economics, Non-market Valuation, Renewable Energy, Cooperatives

Externally funded projects: I am currently working on the resilience of farming systems in the SURE-Farm project (funded by the EU). I coordinate a work package on consumer demand in a project on the potential of protein crops in Sweden (IMPULSE) (funded by Formas), and I also co-lead a work package on behavioral aspects of agri-environmental contracts in the project Contracts2.0 (funded by the EU). In addition, I lead a work package on farmers' behavior and coping strategies in a project on climate-resilient agriculture.


I received my Master's and PhD degrees in Agricultural Economics from Humboldt-Universität zu Berlin (in 2010 and 2015). Before taking the position at SLU, I was a Postdoc at the Leibniz Centre for Agricultural Landscape Research (ZALF). I have also worked as a research fellow at the Leibniz Institute of Agricultural Development in Transition Economies (IAMO) and the Department of Agricultural Economics at Humboldt-Universität zu Berlin

Selected publications

Loft, L., Gehrig, S., Salk, C., & Rommel, J. (2020). Fair payments for effective environmental conservation. Proceedings of the National Academy of Sciences, 117(25) 14094-14101.

Loft, L., Gehrig, S., Le, D. N., & Rommel, J. (2019). Effectiveness and equity of Payments for Ecosystem Services: Real-effort experiments with Vietnamese land users. Land Use Policy, 86, 218-228.

Rommel, J., Hermann, D., Müller, M., & Mußhoff, O. (2019). Contextual framing and monetary incentives in field experiments on risk preferences: Evidence from German farmers. Journal of Agricultural Economics, 70(2), 408-425

Knoefel, J., Sagebiel, J., Yildiz, Ö., Müller, J. R., & Rommel, J. (2018). A consumer perspective on corporate governance in the energy transition: Evidence from a Discrete Choice Experiment in Germany. Energy Economics, 75, 440-448.

Liu, Z., Rommel, J., & Feng, S. (2018). Does It Pay to Participate in Decision-making? Survey Evidence on Land Co-management in Jiangsu Province, China. Ecological Economics, 143, 199-209.

Müller, M., & Rommel, J. (2018). Should I stay or should I go? A behavioral approach to organizational choice in Tajikistan’s agriculture. Journal of Agricultural and Resource Economics, 43(3), 469-486

Müller, M., Rommel, J., & Kimmich, C. (2018). Farmers’ Adoption of Irrigation Technologies: Experimental Evidence from a Coordination Game with Positive Network Externalities in India. German Economic Review, 19(2), 119-139.

Rommel, J., & Anggraini, E. (2018). Spatially explicit framed field experiments on ecosystem services governance. Ecosystem Services, 34, 201-205.

Ghosh, R., Goyal, Y., Rommel, J., & Sagebiel, J. (2017). Are small firms willing to pay for improved power supply? Evidence from a contingent valuation study in India. Energy Policy, 109, 659-665.

Rommel, J., Hermann, D., Müller, M., & Mußhoff, O. (2017). Comprehension in risk elicitation experiments. Applied Economics Letters, 24(9), 627-634.

Rommel, J. (2015). What can economic experiments tell us about institutional change in social–ecological systems? Environmental Science & Policy, 53, 96-104.

Rommel, J., Buttmann, V., Liebig, G., Schönwetter, S., & Svart-Gröger, V. (2015). Motivation crowding theory and pro-environmental behavior: Experimental evidence. Economics Letters, 129, 42-44.


You'll find more information on my Researchgate page. Most of my publications can be accessed at Google Scholar.

Researcher at the Department of Economics; Decision-making and Managerial Behavior
Postal address:
Inst för ekonomi, Box 7013
Visiting address: Ulls hus, Ulls väg 27, 756 51 Ultuna, Uppsala