CV page

Jens Rommel

Jens Rommel
I am an Associate Professor (docent) at the Department of Economics and a member of the "Decision-making and Managerial Behavior" research group. My research focuses on understanding farmers' and consumers' behavior. I often use field experiments in my work.


How do farmers, resource users, consumers, and other stakeholders make decisions? What is the impact of institutions, and social norms on decision-making? How can we devise better tools and methods to understand human behavior? These are some of the questions I am addressing in my research.


I am the course leader and examiner for "Experimental Methods for Economics and Business Studies" (NA0185) and "Quantitative Finance" (FÖ0459). I am teaching parts of the course "Value Chains and Networks in the Bio-Economy" (FÖ0454). From 2019 to 2021, I was the thesis examiner for B.Sc. and M.Sc. theses in Economics (EX0903, EX0905, EX0907), and I regularly supervise theses in Economics and Business Studies.

I am the deputy director of studies for the AFEPA program.

Before joining SLU, I have taught different courses at Bachelor and Master level at Humboldt-Universität zu Berlin, e.g., "Introduction to Microeconomics" or "Behavioral and Experimental Economics of Agriculture and the Environment." I have also supervised several graduate theses, and I have been a frequent member of PhD committees at Humboldt-Universität zu Berlin, Germany.

I regularly teach internationally on experimental methods at advanced levels (e.g., at University of Zagreb, Kasetsart University Bangkok, University of Bonn).


Primary research fields: Experimental Economics, Behavioral Economics, Economic Psychology, Agricultural Economics, Risk and Risk Management

Secondary research fields: Environmental Economics, Institutional Economics, Non-market Valuation, Renewable Energy, Cooperatives

Externally funded projects: I coordinate a work package on consumer demand in a project on the potential of protein crops in Sweden (IMPULSE) (funded by Formas), and I also co-lead a work package on behavioral aspects of agri-environmental contracts in the project Contracts2.0 (funded by the EU). I lead a work package on farmers' behavior and coping strategies in a project on climate-resilient agriculture. I coordinate a work package in the project "Economic policy instruments to reduce greenhouse gas emissions from the Swedish food sector" coordinated by Sarah Säll, a work package on preferences for renewable energy investments in real estate in a project funded by the Swedish Energy Agency (coordinated by Erik Gråd), and a work package on a field experiment on household waste (coordinated by Efthymia Kyriakopoulou). I am also leading a work package in a project on science-based targets in the dairy sector (coordinated by Uliana Gottlieb).

I am part of the Agrifoodboost project. I am part of the REECAP network. I am an adjunct professor at Kasetsart University, Bangkok. 


I received my Master's and PhD degrees in Agricultural Economics from Humboldt-Universität zu Berlin (in 2010 and 2015). Before joining SLU, I was a Postdoc at the Leibniz Centre for Agricultural Landscape Research (ZALF). I have also worked as a research fellow at the Leibniz Institute of Agricultural Development in Transition Economies (IAMO) and the Department of Agricultural Economics at Humboldt-Universität zu Berlin

Selected publications

Barreiro-Hurle, J., Dessart, F. J., Rommel, J., Czajkowski, M., Espinosa-Goded, M., Rodriguez-Entrena, M., ... & Zagorska, K. (2023). Willing or complying? The delicate interplay between voluntary and mandatory interventions to promote farmers' environmental behavior. Food Policy, 120, 102481.

Heckelei, T., Hüttel, S., Odening, M., & Rommel, J. (2023). The p-Value Debate and Statistical (Mal)practice – Implications for the Agricultural and Food Economics Community. German Journal of Agricultural Economics, 72(1), 47-67.

Loft, L., Gehrig, S., Salk, C., & Rommel, J. (2020). Fair payments for effective environmental conservation. Proceedings of the National Academy of Sciences, 117(25), 14094-14101.

Rommel, J., et al. (2023). Farmers' risk preferences in 11 European farming systems: A multi-country replication of Bocquého et al. (2014). Applied Economic Perspectives and Policy, 45(3), 1374-1399. 

Rommel, J., Schulze, C., Matzdorf, B., Sagebiel, J., & Wechner, V. (2023). Learning about German farmers’ willingness to cooperate from public goods games and expert predictions. Q Open, 3(3), qoac023.

Welling, M., Sagebiel, J., & Rommel, J. (2023). Information processing in stated preference surveys: A case study on urban gardens. Journal of Environmental Economics and Management, 119, 102798.


You'll find more information on my Researchgate page. Most of my publications can be accessed at Google Scholar.


Senior Lecturer at the Department of Economics; Decision-making and Managerial Behavior
Postal address:
Inst för ekonomi, Box 7013
Visiting address: Ulls hus, Ulls väg 27, 756 51 Ultuna, Uppsala