How do farmers, resource users, and consumers make decisions? What is the impact of institutions, and social norms on decision-making? How can we devise better tools and methods to understand human behavior? These are some of the questions I am addressing in my research.
I am the course leader and examiner for "Experimental Methods for Economics and Business Studies" (NA0185). I am teaching parts of the course "Value Chains and Networks in the Bio-Economy" (FÖ0454). From 2019 to 2021, I was the thesis examiner for B.Sc. and M.Sc. theses in Economics (EX0903, EX0905, EX0907), and I regularly supervise theses in Economics and Business Studies.
Before joining SLU, I have taught different courses at Bachelor and Master level at Humboldt-Universität zu Berlin, e.g., "Introduction to Microeconomics" or "Behavioral and Experimental Economics of Agriculture and the Environment." I have also supervised several graduate theses, and I have been a frequent member of PhD committees at Humboldt-Universität zu Berlin, Germany.
Primary research fields: Experimental Economics, Behavioral Economics, Economic Psychology, Agricultural Economics
Secondary research fields: Environmental Economics, Institutional Economics, Non-market Valuation, Renewable Energy, Cooperatives
Externally funded projects: I coordinate a work package on consumer demand in a project on the potential of protein crops in Sweden (IMPULSE) (funded by Formas), and I also co-lead a work package on behavioral aspects of agri-environmental contracts in the project Contracts2.0 (funded by the EU). In addition, I lead a work package on farmers' behavior and coping strategies in a project on climate-resilient agriculture. I am also engaged in the project "Economic policy instruments to reduce greenhouse gas emissions from the Swedish food sector" coordinated by Sarah Säll.
I received my Master's and PhD degrees in Agricultural Economics from Humboldt-Universität zu Berlin (in 2010 and 2015). Before taking the position at SLU, I was a Postdoc at the Leibniz Centre for Agricultural Landscape Research (ZALF). I have also worked as a research fellow at the Leibniz Institute of Agricultural Development in Transition Economies (IAMO) and the Department of Agricultural Economics at Humboldt-Universität zu Berlin.
Labajova, K., Höhler, J., Lagerkvist, C. J., Müller, J., & Rommel, J. (2022). Illusion of control in farmers’ investment and financing decisions. Agricultural Finance Review, 82(4), 675-689.
Rommel, J., & Weltin, M. (2021). Is There a Cult of Statistical Significance in Agricultural Economics? Applied Economic Perspectives and Policy, 43(3), 1176-1191.
Dessart, F., Rommel, J., Barreiro-Hurle, J., Thomas, F., Rodríguez-Entrena, M., Espinosa-Goded, M., ... & van Bavel, R. (2021). Farmers and the new green architecture of the Common Agricultural Policy: a behavioural experiment. JRC Science for Policy Report.
Loft, L., Gehrig, S., Salk, C., & Rommel, J. (2020). Fair payments for effective environmental conservation. Proceedings of the National Academy of Sciences, 117(25), 14094-14101.
Loft, L., Gehrig, S., Le, D. N., & Rommel, J. (2019). Effectiveness and equity of Payments for Ecosystem Services: Real-effort experiments with Vietnamese land users. Land Use Policy, 86, 218-228.
Rommel, J., Hermann, D., Müller, M., & Mußhoff, O. (2019). Contextual framing and monetary incentives in field experiments on risk preferences: Evidence from German farmers. Journal of Agricultural Economics, 70(2), 408-425
Knoefel, J., Sagebiel, J., Yildiz, Ö., Müller, J. R., & Rommel, J. (2018). A consumer perspective on corporate governance in the energy transition: Evidence from a Discrete Choice Experiment in Germany. Energy Economics, 75, 440-448.
Liu, Z., Rommel, J., & Feng, S. (2018). Does It Pay to Participate in Decision-making? Survey Evidence on Land Co-management in Jiangsu Province, China. Ecological Economics, 143, 199-209.
Müller, M., & Rommel, J. (2018). Should I stay or should I go? A behavioral approach to organizational choice in Tajikistan’s agriculture. Journal of Agricultural and Resource Economics, 43(3), 469-486
Müller, M., Rommel, J., & Kimmich, C. (2018). Farmers’ Adoption of Irrigation Technologies: Experimental Evidence from a Coordination Game with Positive Network Externalities in India. German Economic Review, 19(2), 119-139.
Rommel, J., & Anggraini, E. (2018). Spatially explicit framed field experiments on ecosystem services governance. Ecosystem Services, 34, 201-205.
Ghosh, R., Goyal, Y., Rommel, J., & Sagebiel, J. (2017). Are small firms willing to pay for improved power supply? Evidence from a contingent valuation study in India. Energy Policy, 109, 659-665.
Rommel, J., Hermann, D., Müller, M., & Mußhoff, O. (2017). Comprehension in risk elicitation experiments. Applied Economics Letters, 24(9), 627-634.
Rommel, J. (2015). What can economic experiments tell us about institutional change in social–ecological systems? Environmental Science & Policy, 53, 96-104.
Rommel, J., Buttmann, V., Liebig, G., Schönwetter, S., & Svart-Gröger, V. (2015). Motivation crowding theory and pro-environmental behavior: Experimental evidence. Economics Letters, 129, 42-44.