New search

Marketing for Sustainable Development in Fibre and Food Systems

What are the grounds for making sustainable choices of biobased materials or products, e.g., food or forest-based products? This course has its roots in the understanding how consumer choices serve as a foundation for corporate management, market development and, ultimately the development of a circular bio-economic system. Lectures, seminars and projects provide a wide range of perspectives on how marketing is used in development of sustainable food systems.

The course serves as an introduction to key marketing concepts and theory: perceived customer value with regards to sustainable development, innovation management, stakeholder theory, social practice theory, relationship marketing, networks and Corporate Social Responsibility (CSR) and the equivalent system related concept of "creating shared value" (CSV).

The course also contains an orientation about and application of marketing research methods and marketing planning. This orientation is aimed at creating an epistemological understanding of differences between Product and Service Dominant Logic.

The course is based on lectures, guest lectures, seminars, exercises, and a project all of which offer opportunities to develop an epistemological development and vocabulary. Several of these modules offers training of analytical and evaluative competence. A project also offers opportunities to practice analytical, interpersonal, and rhetorical skills.

Compulsory components in the course are exercises, seminars, guest lectures/study visits and active participation in a project.

Syllabus and other information

Litterature list

Belz, Frank-Martin &  Peattie Ken, (2012) Sustainability Marketing: A Global Perspective, (2nd Ed.), John Wiley and Sons Ltd. Chichester, the UK.** (ISBN: 978-1-119-96619-7) **

Course facts

The course is offered as an independent course: Yes The course is offered as a programme course: The Master's Programme Sustainable Food Systems Forest Bioeconomy (MSc) Forest Science - Master's Programme Tuition fee: Tuition fee only for non-EU/EEA/Switzerland citizens: 26170 SEK Cycle: Master’s level (A1N)
Subject: Bioeconomy management
Course code: BM0003 Application code: SLU-20153 Location: Uppsala Distance course: No Language: English Responsible department: Department of Forest Economics Pace: 100%