Management perspectives for sustainable food systems
Information from the course leader
Welcome to the course! We start November 2nd (2021) and the course runs until January 16th (2022). This course is an advanced marketing class. It focuses on marketing management in food systems, and systems related to food (fiber, transport, services etc.).
I will make a preliminary schedule available on this, the open course home page in September. A final schedule will be available when the course starts. I realize that you need to see the dates for classes in order to make plans for the Christmas vacation. The course is planned to make it possible to take a break over Christmas - but it means working diligently during the semester.
Please make sure you have access to the course book at the start of the course:
Beltz, Frank-Martin & Peattie, Ken, (2012) Sustainability Marketing: A Global Perspective, (2nd Ed.), John Wiley and Sons Ltd. Chichester, the UK.
Additional readings will be available on the Canvas page and through the SLU Library services.
The course runs Monday - Friday (08-16, or possibly 17 on a few occasions). We do not have anyting scheduled for Wednesday afternoons (as is the tradition at SLU).
Looking forward to meeting you (in person, if the Covid 19-situation allows for that). A preliminary schedule is available (under time table).
:-) Cilla
Course evaluation
The course evaluation is now closed
FÖ0440-20166 - Course evaluation report
Once the evaluation is closed, the course coordinator and student representative have 1 month to draft their comments. The comments will be published in the evaluation report.
Additional course evaluations for FÖ0440
Academic year 2023/2024
Management perspectives for sustainable food systems (FÖ0440-20156)
2023-10-31 - 2024-01-14
Academic year 2022/2023
Management perspectives for sustainable food systems (FÖ0440-20045)
2022-11-01 - 2023-01-15
Academic year 2020/2021
Management perspectives for sustainable food systems (FÖ0440-20166)
2020-11-02 - 2021-01-17
Academic year 2019/2020
Management perspectives for sustainable food systems (FÖ0440-20034)
2019-11-01 - 2020-01-19
Academic year 2018/2019
Management perspectives for sustainable food systems (FÖ0440-20055)
2018-11-05 - 2019-01-20
Syllabus and other information
Syllabus
FÖ0440 Management perspectives for sustainable food systems, 15.0 Credits
Marknadsföringsperspektiv för hållbara livsmedelssystemSubjects
Business Administration Business AdministrationEducation cycle
Master’s levelModules
Title | Credits | Code |
---|---|---|
Single module | 15.0 | 0201 |
Advanced study in the main field
Second cycle, has only first-cycle course/s as entry requirementsMaster’s level (A1N)
Grading scale
The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.
Language
EnglishPrior knowledge
Knowledge corresponding to 120 credits at basic level- English 6
Objectives
The course focuses on sustainable development in management in biobased industry, especially food industry. It is based on an understanding of value production in terms of financial, environmental and social dimension (the Triple Bottom Line). After completing the course the student will be able to:
describe and argue for relevant marketing theories, in particular those that refer to service, relationships and value
demonstrate insight and competence concerning methods and theories as well as their limitations in marketing with regards to sustainable development
evaluate academic studies of competitive marketing strategies in relation to the external environment and the organization’s resources. This also include ethical aspects of business development
assess and apply different approaches for sustainable business development in marketing
apply knowledge about strategy and marketing in a changing environment focusing on innovation and communication
demonstrate an capacity to define and critically review strategy and marketing challenges in the bio-based industries, including the food sector.
Content
What are the grounds for making food related choices? This course has its roots in the understanding how consumer choices serve as a foundation for corporate management, market development and, ultimately the development of a circular bio-economic system. Lectures, seminars and projects provide a wide range of perspectives on how marketing is used in development of sustainable food systems.
The course serves as an iIntroduction to key marketing concepts and theory: perceived customer value with regards to sustainable development, innovation management, stakeholder theory, social practice theory, relationship marketing, networks and Corporate Social Responsibility (CSR) and the equivalent system related concept of "creating shared value" (CSV).
The course also contains an oOrientation about and application of marketing research methods and marketing planning. This orientation is aimed at creating an epistemological understanding of differences between Product and Service Dominant Logic.
The course is based on lectures, guest lectures, seminars, exercises and a project all of which offer opportunities to develop an epistemological development and vocabulary. Several of these modules offers training of analytical and evaluative competence.
Compulsory components in the course are exercises, seminars, guest lectures / study visits and active participation in a project. The project also offers opportunities to practice analytical, interpersonal and rhetorical skills.
Grading form
The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.Formats and requirements for examination
Approved seminars, exercises, compulsory guest lectures and study visits.
Approved examination and assignments.
- If a student has failed an examination, the examiner has the right to issue supplementary assignments. This applies if it is possible and there are grounds to do so.
- The examiner can provide an adapted assessment to students entitled to study support for students with disabilities following a decision by the university. Examiners may also issue an adapted examination or provide an alternative way for the students to take the exam.
- If this syllabus is withdrawn, SLU may introduce transitional provisions for examining students admitted based on this syllabus and who have not yet passed the course.
- For the examination of a degree project (independent project), the examiner may also allow the student to add supplemental information after the deadline for submission. Read more in the Education Planning and Administration Handbook.
Other information
The right to participate in teaching and/or supervision only applies for the course instance the student was admitted to and registered on.
If there are special reasons, students are entitled to participate in components with compulsory attendance when the course is given again. Read more in the Education Planning and Administration Handbook.
Additional information
In order to assimilate the course, marketing knowledge equivalent to at least 5 credits at Bachelor level is recommended. In addition, basic knowledge in forest science is recommended in order to know the forest sector, including the forest industry’s conditions and products.The course Sustainable marketing in the biobased sector (SG0275, including earlier versions) should not be included in a degree together with this course.
SLU is environmentally certified according to ISO 14001 and sustainability certified in accordance with PRME. A large part of our courses cover knowledge and skills that contribute positively to the triple bottom line, environmental social and financial value creation. To further strengthen this, we have specific sustainability goals for the education. Students are welcome to suggest actions regarding the course’s content and implementation that lead to sustainability improvements for the environment. For more information, see webpage www.slu.se.
Responsible department
Department of Forest Economics
Litterature list
- Sustainability Marketing: A Global Perspective Författare: Beltz & Peattie [Sustainability Marketing: A Global Perspective] (https://slunik.slu.se/kursfiler/FÖ0440/20034.1920/About_the_course_book-_2018.docx) Kommentar: This is the main course book - you will have articles as course literature as well, for lectures and seminars as well as projects.