Print Syllabus

Syllabus

SG0249 Marketing and Organization, 7.5 Credits

Marknadsföring och organisation

Subjects

Forest Science Business Administration Forest science Business Administration

Education cycle

Bachelor’s level

Advanced study in the main field

G1F

Grading scale

Language

Swedish

Prior knowledge

Basic eligibility for higher education and knowledge equivalent to

- 30 credits at basic level

Objectives

The aim of the course is to provide knowledge and skills in analyzing and discussing different marketing and organization concepts used by companies and other organizations involved in forest management.

After completion of the course the student should be able to:

• Explain the functioning of marketing in companies and in the social economy, including ethical aspects.

• Use concepts and models as a basis for making a market analysis and a marketing plan

• Apply models and methods to issues in marketing for sustainable development.

• Describe and analyze how to organize human resources.

• Describe and analyze how the dynamics of the group, the structure and leadership of the organization are related to each other.

• Apply basics in scientific writing.

Content

This course covers and discusses how different companies and organsizations working with forest resources can use marketing and organizational principles from an ethical and sustainable perspective.

The marketing section begins with an theoretical background to the subject. Focus is given to relational marketing and how it affects value creation and customer benefit. The course analyzes and discusses ethical aspects of sustainable marketing in terms of Corporate Social Responsibility (CSR).

The organizational content of the course focuses on cooperation between people and how the group’s dynamics and leadership can affect this collaboration.

Studens are expected to acquire basic knowledge through self-study of the literature and to apply the knowledge at oral discussions in seminars, case studies and in a project. Through external lectures, students will be given the opportunity to discuss applications in the forest industry. Mandatory exercises in the course include active participation in oral discussions in seminars, external lectures and workshops where case studies and or student projects will be presented. The students practice to give feed back on other student´s reports.

Grading form

The grade requirements within the course grading system are set out in specific criteria. These criteria must be available by the course start at the latest.

Formats and requirements for examination

Approved written exam, approved written assignments, approved oral presentations, excercises and active participation in seminars and lectures.

• If a student has failed an examination, the examiner has the right to issue supplementary assignments. This applies if it is possible and there are grounds to do so.
• The examiner can provide an adapted assessment to students entitled to study support for students with disabilities following a decision by the university. Examiners may also issue an adapted examination or provide an alternative way for the students to take the exam.
• If this syllabus is withdrawn, SLU may introduce transitional provisions for examining students admitted based on this syllabus and who have not yet passed the course.
• For the examination of a degree project (independent project), the examiner may also allow the student to add supplemental information after the deadline for submission. Read more in the Education Planning and Administration Handbook.

Other information

• The right to participate in teaching and/or supervision only applies for the course instance the student was admitted to and registered on.

• If there are special reasons, students are entitled to participate in components with compulsory attendance when the course is given again. Read more in the Education Planning and Administration Handbook.

Additional information

SLU is environmentally certified according to ISO 14001. A large part of our courses cover knowledge and skills that contribute positively to the environment. To further strengthen this, we have specific environmental goals for the education. Students are welcome to suggest actions regarding the course’s content and implementation that lead

to improvements for the environment. For more information, see webpage www.slu.se.

SLU is certified in accordance with PRIME-principles, Principles for Responsible Management Education (http://www.unprme.org/). This course concerns understandings, models and methods for sustainable development.

Responsible department

Department of Forest Economics

Cooperating departments: