Seminar “Tell a good story and the whole world will listen”

Scientists are ultimately the most responsible for promoting and explaining science to the public and media. But how do you capture the attention and interest of the public in a world full of information? Facts by themselves usually aren't enough, you have to wrap those facts up in a package and sell it to your audience. This lecture aspires on giving new ideas and inspiration on how to communicate research results to the public without being boring.