The future of meat – storytelling and dialogues for improved decision making

Last changed: 07 June 2023
Read meat. Photo.

Meet the future of meat. This project aims to reduce the state of polarisation around livestock production and meat consumption, by communicating the evidence, engaging different perspectives through moderated dialogues, and discussing future scenarios. The project is a collaboration between SLU, the University of Oxford, and Wageningen University & Research, and will amongst other things result in a 9-episode podcast.

Meat production and consumption are entangled in many socio-economic and environmental issues including climate change, biodiversity, health, animal welfare, cultural values, and livelihoods. It is therefore not surprising that debates about how much meat we should eat, and how future livestock production should develop, are becoming increasingly intense and polarised. Due to differing worldviews, perspectives, interpretations of the evidence, and stakeholder interests, it is difficult to move these contested debates beyond an ideological deadlock. There is an urgent need for clear evidence-based communication on this topic.

The project aim is to reduce the state of polarisation around livestock production by communicating the evidence, engaging different perspectives through moderated dialogues and discussing the possibilities for four contrasting future scenarios: 1) A plant-based future; 2) Less but better meat; 3) Alternative meat; and 4) Intensive animal production.

Target groups for the project are primarily formal and informal decision-makers who can influence the future direction of the food system. They require both scientific-based information on the subject and an understanding of why interpretations of the evidence may differ. The target groups include politicians and policymakers, various decision-makers in the food trade and industry (e.g., sustainability managers, environmental strategists), and also chefs and interested consumers.

We will produce a series of podcasts through storytelling and dialogues where we discuss the evidence and sort out the values that support contrasting livestock futures. Food systems experts, agricultural researchers, animal scientists, economists, dietitians, behavioural scientists, and ecologists will be in conversation with actors in the food industry, trade and interest groups that impact future developments.

The podcast will be complemented by a digital dialogue platform to create the conditions for dynamic communication and continued conversations. At the end of the project, a short summary report will be published that highlights the most important evidence and value-based arguments that support and contradict the different future scenarios, as well as areas where they overlap. The report will then be disseminated to the target groups to increase the quality and legitimacy of decision-making for a sustainable food system, reduce the polarisation in the debate, and build bridges between science and society.

More about the project

For more information, please visit the project website: https://tabledebates.org/meat

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Would you like to follow the project and stay up-to-date on when podcast episodes and other material are released? Sign up for the newsletter "Meat: the four futures".

Workshop at Uppsala Health Summit

Uppsala Health Summit 22-23 October 2022 "Healthy Lives from Sustainable Food Systems" was organised in collaboration between Uppsala University and SLU. For two days, 200 food- and health experts from government, academia, industry, and civil society from 30 countries across five continents engaged in science-to-policy dialogues to discuss necessary actions for the transformation of our food systems to promote our and the planet’s health.

SLU Future Food and TABLE organised a workshop on the Future of Meat. The workshop and its conclusions are summarised in a report and policy brief:

Workshop brief: A Global Health Perspective on the Future of Meat (pdf)

Facts:

Title: The future of meat – storytelling and dialogues for improved decision making  

Budget: 1.7 million SEK 

Funding: Formas and SLU Future Food

Project dates: 1 September 2021 – 23 August 2023 

Target groups: Formal and informal decision-makers (policymakers and politicians, businesses across livestock value-chain, food producers, chefs, engaged consumers) 

Deliverables:

  • Podcast 9-episode mini-series
    Launching in the spring of 2023
  • Values-based questionnaire
    Interactive quiz to engage listeners and have them reflect on their own biases. (Find the quiz here)
  • Community digital dialogue platform
    Online forum to discuss the episodes and reflect on how points of view change. https://community.tabledebates.org/
  • Summary report
    Including sections targeting agri-business, policymakers & researchers

Collaborative partners: Swedish University of Agricultural Sciences (SLU), the University of Oxford, and Wageningen University and Research (WUR)

Core team 

  • Annsofie Wahlström, SLU Future Food (official project coordinator)
  • Matthew Kessler, TABLE (co-coordinator) 
  • Ylva Carlqvist Warnborg, SLU Future Food (Science journalist and podcaster)
  • Ulrika Åström, SLU (Lead strategic communicator)
  • Hanna Weiber-Post, SLU Urban Futures and WUR (Communications)

Research support 

  • Tara Garnett, Oxford
  • Elin Röös, SLU
  • Jeroen Candel, WUR 

Reference groups of communicators 

  • Walter Fraanje, TABLE, WUR
  • Helen Breewood, TABLE, Oxford
  • Jacqueline Turner, TABLE Comms director
  • Pernilla Johnsson, SLU Future Food
  • Karin Jonsell, SLU Future Food
  • Anna Maria Wremp, SLU Future Food
  • Eva-Stina Lindell, One Health, SLU
  • Annika Mossing, Future Forest, SLU 

Website

For more information, please visit the project website:https://tabledebates.org/meat

Contact

If you’d like to learn more about or be involved in this project, please contact matthew.kessler@slu.se