Johan Gaddefors is a professor of business administration since 1 July 2019. His inauguration lecture will be held in Swedish and has the title "Entreprenörskap på landsbygden".
Johan Gaddefors’ research area is rural entrepreneurship. His focus has shifted from dealing with the individual "entrepreneur" to studies of an entire place and how change is happening there – "the entrepreneurial process". Previous research has problematised marketing in small, entrepreneurial firms, development of rapid growing firms and change in large food companies.