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AgriFoSe2030 Change Stories

Communication drives change in the edible insect sector

Woman at a market selling insects

Caption: Female trader at the old insect market in Chinhoyi. Photo: Anneli Sundin, AgriFoSe2030.

 

Edible insects have a small carbon and water footprint and use feed more efficiently than other sources of animal protein. They are often highly nutritious as well, and a thriving and sustainable market for edible insects can contribute to food security as well as jobs and income for small-scale farmers. Edible insects can also build resilience by being a food resource in disaster recovery programmes.

 

While there is a wealth of indigenous knowledge about edible insects in sub-Saharan Africa, there are few success stories of large-scale farming and use of insects for food and feed in the region, despite the potential benefits.

There is a need to better understand and promote these benefits, but the right information is not reaching the policy and business sectors in most African countries. During phase I of AgriFoSe2030, researchers in Zimbabwe and the Democratic Republic of Congo carried out a project to promote the integrated use of edible insects as food and feed in urban and peri-urban areas.

 

Group of people gathered in front of building

Caption: Participants at the edible insects’ conference in Harare, August 2019. Photo: AgriFoSe2030.

First Africa Conference on Edible Insects

The project worked with scientists in the region to co-create communication strategies and translate scientific findings into messages that were tailored to local and regional policy- and decision-makers, private sector actors and others. The team also trained scientists in Zimbabwe and DRC on how to pitch to stakeholders, write compelling stories for the media, and formulate effective key messages.

The project team, with support from the AgriFoSe2030 Communication and Engagement team organised the First African Conference on Edible Insects, which focused on the potential to develop the sector in Africa and was attended by policymakers and private sector actors from across the continent and beyond. We developed a social media and communications plan, produced multimedia content for the event, and contributed to strategic planning of the programme.

“It took us a long time to attract interest in the First African Conference on Edible Insects. The captivating messages that we developed with the help of the AgriFoSe2030 C&E team turned the fortunes of this conference around and brought the attention of the whole world towards this conference.” - Dr. Robert Musundire, researcher at Chinhoyi University of Technology (CUT) in Zimbabwe and project manager.

Targeted messaging brings change

Throughout the project, knowing how to reach and influence the right stakeholders at the right time was crucial for enabling change. For example, messages that centred on the health benefits of edible insects were more readily received by urban councils.

As a result, Chinhoyi Municipality in Zimbabwe donated land for construction of a model insect market. The market helps traders to sell larger quantities of insects, with improved handling facilities and much better hygiene standards.

“We never imagined that such small steps would bring the change to the world of smallholder traders in Chinhoyi urban market. Indeed, the new insect market built through AgriFoSe2030 touched the hearts of many traders that earn their livelihoods from selling insects in Chinhoyi,” said Timothy Maregere, Director of Housing and Community Services in Chinhoyi.

Other urban municipalities in Zimbabwe are following suit. And in DRC, the Mayor of Kintambo municipality donated a piece of land for the construction of a restaurant dedicated to insect-based products.

Building in light green, Africa.

Caption: The newly built market structure for edible insects in Chinhoyi in 2019. Photo: Courtesy of Dr. Robert Musundire, CUT.

Scaling out

The participation of urban councils, traders and consumers in DRC and Zimbabwe in the project and the conference was critical. For instance, local traders have created associations to set up collectives around insect farming and trading. And a resolution was reached during the conference to create stakeholder platforms for edible insects at the national level: there are now points of contact for these platforms in multiple countries in East and Southern Africa.

The conference also generated growing interest among funding agencies and business to support edible insect farming and trading. These include the World Bank Group, FAO, the International Centre of Insect Physiology and Ecology (icipe), the Rockefeller Foundation (East Africa Regional Office) representatives of the Government of Zimbabwe, and the Zimbabwean companies National Foods Pvt Ltd and Profeeds.

This article is written by Anneli Sundin and has been adapted to the AgriFoSe2030 website. It was originally published by SEI in 2019. 

Elisabeth RajalaElisabeth Rajala, DVM, PhD

Challenge leader of Challenge 1
Department of Biomedical Sciences and Veterinary Public Health, SLU
Telephone: +46 18-67 20 36, +46 73-801 33 56
E-mail: Elisabeth.Rajala@slu.se

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Anneli Sundin

Anneli Sundin

On parental leave until August 2023
Communications lead, AgriFoSe2030
SEI, Stockholm Environment Institute
Telephone: +46 702 454 646
E-mail: anneli.sundin@sei.org

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Ng'endo Machua-Muniu

Communications Lead, C&E team
Stockholm Environment Institute
Telephone: +46 (0)70-316 80 30
E-mail: ngendo.machua@sei.org

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Published: 13 February 2023 - Page editor: agrifose@slu.se
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