Sara Spendrup

Sara Spendrup
Lecturer and researcher in horticultural economics and business administration. PhD in Horticultural Science, especially business administration, 2016.


Mainly teaching at the MSc programmes "Horticultural science", "Sustainable Food Systems" and "Agroecology".

Research areas cover consumer behaviour, and especially sustainable food consumption, with a focus on fruit and vegetables and how changing consumption patterns towards a more vegetable based diet could decrease GHG emissions. Recent and ongoing reasearch areas cover innovation, product development and communication. 

Coordinator for SLU Horticulture, a department-wide collaboration at the Faculty of Landscape Architecture, Horticulture and Crop Production Science.

Member of the Steering group SLU Food lab Alnarp

Deputy Head of Department, Department of People and Society, Alnarp, SLU


Current projects:

Food waste to new food in an urban context - production, risk assessment and consumer acceptance (project leader Malin Hultberg, Department for Biosystems and Technology, SLU, Alnarp, funded by Formas 2018-2021)

Products based on protein rich crops – demands and possibilities (Produkter baserade på proteinrika grödor: behov och möjligheter), Grogrund – Centre for Breeding of Food Crops, (Helena Persson Hovmalm, VF project leader), 2019-08-01 to 2021-02-28.

Innovation systems for a sustainable agri-food sector - a review and knowledge synthesis (Project leader Fredrik Fernqvist, Department of Work Science, Business Economics and Environmental Psychology, Alnarp, SLU, funded by Formas, 2018).

Plant breeding in Horticultural Field Crop Production (Växtförädling i hortikulturell frilandsodling), project leader, Grogrund, 2018-2019

Development of marketing concepts for Swedish-grown nursery plants for the Swedish consumer market, project leader, 2018



PhD in Agriculture, Horticultural Science, especially Business Administration, 2016-05-13.
Dissertation: “Climate mitigating information to consumers by food retailers – the case of vegetables”, Acta Universitatis Agriculturae Sueciae 2016:38



Supervise students on bachelors´s as well as master´s level.

Publikationer i urval

Spendrup, S., Fernqvist, F., Ramestam, L., Eriksson, D., Anflo, E., Söderlind, M., ... & Jonson, C. (2020). Växtförädling i hortikulturell frilandsodling-SLU Grogrund (No. 2020: 2).

Spendrup, S. and Fernqvist, F. (2019). Innovation in Agri-food Systems – A Systematic Mapping of the Literature. International Journal on Food system Dynamics, 402-427.

Anflo, E., Eriksson, D., Fernqvist, F., Ramestam, L. & Spendrup, S. (2018). Växtförädling i hortikulturell frilandsodling. Sveriges utsädesförenings tidskrift. Årgång 130, 2018, Nr 2.

Spendrup, S., Röös, E. & Schütt, E. (2017). Evaluating consumer understanding of the Swedish meat guide – a multi-layered environmental information tool communicating trade-offs when choosing food. Environmental Communication, 1-17.

Spendrup, S., Hunter, E., & Isgren, E. (2016). Exploring the relationship between nature sounds, connectedness to nature, mood and willingness to buy sustainable food: A retail field experiment. Appetite, 100, 133-141.

Fernqvist, F., Olsson, A., & Spendrup, S. (2015). What’s in it for me? Food packaging and consumer responses, a focus group study. British Food Journal, 117(3):1122-1135.

Ekelund, L., Hunter, E., Spendrup, S., & Tjärnemo, H. (2014). Communicating GHG mitigating food consumption in-store: An observational study of food retailers in five European countries. British Food Journal, 116(10), 1618-1635.

Fernqvist, F., Ekelund, L. and Spendrup, S. (2015). Changing consumer intake of potato – a focus group study, British Food Journal117(1):210-221.

Ekelund Axelson, L., Hunter, E., Röös, E., Spendrup, S., Tjärnemo, H., Schütt, E., & Södahl, L. (2015). Klimatmärkt livsmedelsbutik. Så kan handeln bidra till minskad klimatpåverkan genom att underlätta konsumentens val. LTV-Fakulteten. Rapport 2015:6 Alnarp.

Universitetsadjunkt vid Institutionen för människa och samhälle
Telefon: +4640415507, +46761480661
Box 88
23053 Alnarp
Besöksadress: Slottsvägen 5, Alnarp